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Psych Central Professional

Therapist Blog Challenge #14: Feedback in Romantic Relationships

By Julie Hanks, LCSW

 

Therapist Blog Challenge #14Therapist blog challenge #14 topic focuses on when to ask for and to consider feedback about a significant other.

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4 Ways to Repurpose Existing Content for Blog Posts

By Julie Hanks, LCSW

Repurpose content for blog postYou already have content for hundreds of blog posts. You just don’t recognize it yet.

Therapists who are new to blogging sometimes have a difficult time finding material to write about.  So where to begin?  Actually, it’s much easier than you might expect.

An excellent strategy to finding material to write about is to simply repurpose and repackage existing content. That means that you remake something that’s already been created, either by you or someone else.  This of course does NOT mean that you simply regurgitate what has already been written, but instead you thoughtfully craft existing material to serve a new purpose and audience.  There’s no need to reinvent the wheel, here!

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5 Steps to Finding Your Professional Blogging Style

By Julie Hanks, LCSW

woman typing laptop

Here are 5 steps to getting more comfortable blogging on your private practice website

Maintaining a blog is an important part of your therapy practice’s online presence.  A blog is a great way to show that you are knowledgeable about current topics in the field, but it’s also a way to personally connect with your clients.  When it comes to blogging tone and style conversational is the new “professional”

Some therapists who are new to the blogging scene can have a tough time understanding how to write in this format.    Here are 5 steps to help you find your professional blogging style:

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Therapist Blog Challenge #13: Mental Health and Parenting

By Julie Hanks, LCSW

Therapist Blog Challenge #13

The therapist blog challenge is back! I’m making it easy to blog regularly as a practice building strategy.

Rather than start a new challenge, I’ve decided to pick up where we left off last year — with challenge #13. If you are new to the challenge, you can start with challenge #1 or you can start with this current challenge. The goal of the challenge is to make it easier for you to blog regularly on your private practice website. Blogging can boost SEO, provide valuable information on your specialty areas, lets potential clients get to know you better, and establishes you as an expert. These factors can lead to more clients choosing your practice.

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Get Graphic! Using Visual Content to Build Your Online Practice Presence

By Julie Hanks, LCSW

Get Graphic

Photos, graphics, and memes can help build engagement and grow your online private practice presence.

Visual content is becoming increasingly important to a business’s online presence, and your therapy practice would do well to get on board.  Nothing can replace quality written content, but too many words on a page can be overwhelming and/or dull. In fact, visual media networks, such as YouTube and Instagram have more referral traffic than Twitter, LinkedIn, and Google+ combined.  It makes sense, as studies show that 90% of the information transmitted to our brain is visual and that we  process images 60,000 times faster than text.  Additionally, information presented visually is much more likely to be retained, so your followers will remember things better than just plain text.  So don’t be afraid to put some quality and purposeful images out there to help boost your online engagement.  Here are some examples of ways to get graphic and connect with your readers visuals.

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My Top Social Media Management Tools

By Julie Hanks, LCSW

Hootsuite

Get organized with these social media management tools. Post to multiple platforms from a single dashboard.

Social media is an important part of building a strong online practice presence, but it can sometimes be a pain to manage.  You need to get fresh content out there on a regular basis, but it can be difficult to keep up. Thankfully, there are programs to help you schedule your posts, so you can get .  Here are my two favorites:

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10 Ways Blogging Transformed My Private Practice

By Julie Hanks, LCSW

10 ways blogging has transformed my practice

Jodie Gale MA built a thriving practice through online presence, blogging and social media. Read about her journey in this inspiring guest post.

When I returned home from the UK several years ago, I was shocked at the state of psychotherapy in Australia. There was, and still is, a lack of understanding about what psychotherapy is and a lack of promotion regarding the benefits of psychotherapy from our professional associations. Frustratingly, it is rare to find a psychotherapist (or a family/play/art therapist) working as part of a multidisciplinary team in private or public health.

There is also a deeply pervasive myth that it is impossible to fill a ‘full fee paying’ private practice as a counsellor or psychotherapist because of the mental health plan insurance system which only provides rebates to psychologists and a small number of social workers. Trying to persuade clients to engage in weekly, depth psychotherapy (without a rebate) literally felt like mission impossible. My private practice reflected this and was sporadic to say the least. Desperate and down hearted after 8 years of Master’s training to become a psychotherapist – I found myself smack bang in the middle of a major career crisis.

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Building an Online Presence for Your Practice

By Julie Hanks, LCSW

Strategies to make it easier for potential clients to find your services online

Dr. Rebecca Jorgensen invited me to participate in her monthly “Talk Time” webinar series this week to talk about the importance of developing an online presence for your private practice. In this webinar we cover the essential elements of an effective private practice website, why identifying your ideal client is an important part of self-care and burnout prevention, how to identify your ideal client, where social media “newbies” should start, strategies for building a social media presence, and how these factors all weave together to build an online presence for your practice.

Resources mentioned in this webinar:

Article: 10 Steps to Building an Online Practice

Webinar: My PR Secret Weapon: Landing Top Media Interviews

Join Private Practice Toolbox Facebook Group

Hootsuite.com Social Media Management tool

Find out more about Talk Time with Rebecca Jorgensen



Social Media Bootcamp For Therapists Webinar Feb 27

By Julie Hanks, LCSW
canstockphoto9659885
Social Media Bootcamp: Attract Self-Pay Clients to Your Private Practice
Date: Thursday Feb. 27  5:00 pm MST (4:00 pm PST, 6:00pm CST, 7:00pm EST)
Presenter: Julie de Azevedo Hanks, LCSW
Attract more self-pay clients to your private practice by effectively and ethically using social media.


How to Create and Sell Your First E-book (part 2)

By Julie Hanks, LCSW
How to write an E-book

In this guest post, counselor and consultant Clinton Power share how to put the finishing touches on your E-book and how to get the word out and sell your book. (Read part 1 how to create your first E-Book)

Use a graphic designer to make your E-book stunning

If you’re planning on creating a PDF version of your E-book to sell through your website, you definitely want to get it professionally designed. Your designer can then employ visuals, highlight quotes, and use attractive fonts and graphic design elements to draw the reader in and make reading your E-book a pleasure. Your designer will also create a compelling cover page, which is essential as it will make a big difference whether people are attracted to your E-book or not.

If you’re going down the Amazon route, you won’t need a designer to design the inside, but you will need an awesome cover design so you stand out from the thousands of books in Amazon.

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