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The Power of Online Presence: Facebook Brings Australian Parenting Expert Elly Taylor International Opportunities

By Julie Hanks, LCSW

Screen shot 2014-12-09 at 12.20.24 PM

 

Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices.

Elly Taylor, AARC, is an Australian Relationship Counsellor, Parenthood Researcher and advocate for emotional health. She teaches parents and professionals about the eight stages of early parenthood following pregnancy so families can bed down solid foundations for psychological, emotional and relational growth. You can learn more about Elly’s work at www.ellytaylor.com.

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Tough Love: How to Be Firm About Finances

By Julie Hanks, LCSW

firm about finances

When you decided to go into the field of professional psychotherapy, it’s likely that your reasons had little to do with money. Even as you first started, you probably didn’t have dollars on the brain all the time (payments, insurance, fees, collections, etc.). Billing specialists deal with that stuff, not us, right? But those of us in private practice quickly discover how important it is to acknowledge and successfully navigate the financial aspect of our businesses. And resigning from managed care panels and switching to a fee-for-service model means that the responsibility to collect fees relies on the individual therapy practice; now, it’s our job.

I certainly understand that it can be awkward. People get weird about money. I used to be uncomfortable asking clients for payment after they’d born their souls to me. But thankfully, there’s a way to conquer money anxiety, serve your clients, and still meet the needs of your practice and of yourself. Here are some strategies I’ve discovered about how to be firm about finances and present your stated fees to clients with confidence:

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Therapist Blog Challenge #17: Surviving the Holidays

By Julie Hanks, LCSW

challenge_17

Therapist blog challenge #17 focuses on how to help readers make it through the crazy emotional stress of the holiday season.

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5 Common Barriers to Building a Fee-For-Service Practice

By Julie Hanks, LCSW
5 barriers to building a fee for service practice

Building a fee-for-service practice can be scary, especially if it means resigning from insurance panels and finding other ways to attract clients. Others may have already made the switch, but don’t know how to successfully navigate the change. I have found some strategies to help ease the transition. Here are 5 common barriers to building a fee-for-service practice and ways to overcome them:

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Choosing the Right Electronic Health Record (EHR) for Your Private Practice

By Julie Hanks, LCSW

Electronic Health RecordThe key to running any company smoothly is to keep meticulous and clear records, and psychotherapy private practices are no exception. Virtually all businesses today operate with an electronic data-keeping system; paper files don’t cut it anymore. More and more private practitioners are moving toward a paperless practice, which includes a professional Electronic Health Record. And advances in technology have created software programs designed for the unique needs of those in the mental health profession.

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How to Make Sure Your Online Photos are Copyright-Friendly

By Julie Hanks, LCSW
How to make sure your online photos are copyright-friendly

How to make sure your online photos are copyright-friendlyGraphics and pictures are a great way to enhance your social media engagement for your private mental health practice. They add something that words cannot, they show personality, they can break up large blocks of text, and they add visual interest. However, in our Internet age, there is a very real danger of getting into trouble if you use an unauthorized photo. The owner of the image(s) can slap you with a fine or a law suit.

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Therapist Roll Call: Join The Private Practice Pinterest List

By Julie Hanks, LCSW

Therapist Roll Call Pinterest

Do you use Pinterest? I do and I have found some amazing relationship and emotional health resources for my clients and practice building resources. I’ve also found that it’s a great way to direct visitors to my website and learn about my services.

In the past, I’ve featured a roll call for therapists so we could connect on Twitter and Facebook, and it was very well received. I’d like to continue that tradition so we can get to know each other more on social media.

I recently wrote about how Pinterest can benefit your practice. So let’s all add our Pinterest information and see what kinds of things we’re pinning on our boards. Connect with me on Pinterest here

Follow Private Practice Toolbox boards:

Private Practice Toolbox

Blogs Posts from Private Practitioners

Therapist Blog Challenge

Post a comment below and include:

  1. your name
  2. a link to your Pinterest page or board
  3. your city and state
  4. specialty area

 



Webinar: How to ‘Break Up’ With Managed Care and Build a Fee-For-Service Practice

By Julie Hanks, LCSW

Webinar: How to break up with managed careNew webinar this Wednesday on building a fee-for-service private practice

I’ve written previously about my decisions to ‘break up’ with managed care and build a fee-for-service only practice. This topic comes up often in my Private Practice Toolbox Facebook Group. Group members often ask questions like:

  • Is it really possible for private practitioners to build a cash-pay practice in our current economy?
  • How do you find clients who are willing to pay your full fee at each session?
  • How do I overcome the fear of losing all of my clientele if I resign from insurance panels?
  • How do you address the needs of those in your community who can’t afford your services if you don’t work with insurance?

If you’ve ever wondered these questions, you may be interested in my upcoming webinar this Wednesday.

Date: Wed. Oct 10, 2014*

Time: 11:00 a.m. (PT)/Noon (MT)/1:00 p.m. (CT)/2:00 pm (ET)

Length: 90-minutes

*If you can’t make the live webinar at that date & time, no problem! You’ll receive a link to watch the replay video at your convenience, but you do need to register.

Reserve your seat here

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4 Ways To Use Pinterest To Build Your Practice

By Julie Hanks, LCSW

oa4qcmjpg_zpsf989836bPinterest is a social media platform that therapists might overlook when building their online presence. It may seem more tailored toward foodies, pop culture junkies, or book lovers than for people wanting or providng professional counseling. However, Pinterest can be a valuable way to serve your online community and also get the word out about yourself and the clinical services you offer.

Joe Sanock, an LPC who also works as a private practice consultant, explains that “People who go on Pinterest are dreaming about having a new life. It could be a new hair style, a new dress, or a renovation. They are in a mindset of change. As counselors, we fit perfectly into that mindset.” He says that Pinterest is his leading referral for both his private practice and consulting business. Bottom line: Pinterest can work as a great marketing tool for you (read more about Joe’s experience here).

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3 Ethical Fears of Being a Therapist Online and How to Resolve Them

By Julie Hanks, LCSW

fear: ethics

Every therapist knows that ethics is a critical component of working with clients. Once you add social media into the mix, things can get even more complicated. I’ve noticed that unfortunately, some in the profession are resistant to embracing technology and building an online presence related to their practice because of fear of the potential ethical problems. It’s true that there are risks involved in going online, but we don’t need to be run by this fear; the risks can be managed, and, as we’ve talked about so many times before, the benefits are staggering.

Here are 3 Ethical Fears of Being a Therapist Online, and How to Resolve Them:

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