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How Your Therapy Skills Can Help Build Your Online Presence (Part 1)

By Julie Hanks, LCSW

canstockphoto9611721

This is the first post of a 2 part series of how to best utilize social media to engage your readers.  

Developing and maintaining a strong online presence to engage readers employs the same skills you use as a therapist: the ability to foster trust, build rapport, and serve your community.  

The internet allows you to expand your therapy outreach in a way that exceeds the bounds of what you could do from a traditional office setting.  Here are some specific points to consider when building an online presence.

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HARO: My Secret Weapon to Landing Media Interviews

By Julie Hanks, LCSW

HARO My Secret Weapon to Landing Media InterviewsMedia interviews are a great way to share your passions and spread the word about your practice. 

They can connect you with other professionals in the field, get your name out there to potentially attract more clients, and can often give you an additional source of income.  But how exactly do you land those media interviews?  How do you get the word out that you have expertise that you want to share with an audience?

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4 Ways to Build a Thriving Practice in an Uncertain Economy

By Julie Hanks, LCSW

canstockphoto9071108Since the economic downturn of 2008, my practice has experienced significant growth. I attribute that growth to these four strategies.

Our economy took a turn for the worse in 2008, stock market crashed, and many companies were forced to downsize.  It was a hard time for many Americans, financially and emotionally. And yet, during this same time frame, my practice Wasatch Family Therapy experienced exponential growth. We steadily acquired new clients. opened two additional locations and grew from half a dozen therapists to over 20 therapists.

So how did I do it?  I put time and energy into creating and maintaining a strong online presence.

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How to Build Trust with a Client Before the First Session

By Julie Hanks, LCSW

therapist relationshipA strong online presence helps potentials clients trust you and choose you when they are ready for therapy.

Clients sometimes have a hard time trusting a new therapist.  It’s understandable: who feels comfortable telling their innermost problems to a complete stranger?  But trust is a critical part of the client/ therapist relationship if any real progress is to be made.  Thankfully, there are ways to build trust before your client even walks in the door.

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Therapist Blog Challenge #14: Feedback in Romantic Relationships

By Julie Hanks, LCSW

 

Therapist Blog Challenge #14Therapist blog challenge #14 topic focuses on when to ask for and to consider feedback about a significant other.

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4 Ways to Repurpose Existing Content for Blog Posts

By Julie Hanks, LCSW

Repurpose content for blog postYou already have content for hundreds of blog posts. You just don’t recognize it yet.

Therapists who are new to blogging sometimes have a difficult time finding material to write about.  So where to begin?  Actually, it’s much easier than you might expect.

An excellent strategy to finding material to write about is to simply repurpose and repackage existing content. That means that you remake something that’s already been created, either by you or someone else.  This of course does NOT mean that you simply regurgitate what has already been written, but instead you thoughtfully craft existing material to serve a new purpose and audience.  There’s no need to reinvent the wheel, here!

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5 Steps to Finding Your Professional Blogging Style

By Julie Hanks, LCSW

woman typing laptop

Here are 5 steps to getting more comfortable blogging on your private practice website

Maintaining a blog is an important part of your therapy practice’s online presence.  A blog is a great way to show that you are knowledgeable about current topics in the field, but it’s also a way to personally connect with your clients.  When it comes to blogging tone and style conversational is the new “professional”

Some therapists who are new to the blogging scene can have a tough time understanding how to write in this format.    Here are 5 steps to help you find your professional blogging style:

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Therapist Blog Challenge #13: Mental Health and Parenting

By Julie Hanks, LCSW

Therapist Blog Challenge #13

The therapist blog challenge is back! I’m making it easy to blog regularly as a practice building strategy.

Rather than start a new challenge, I’ve decided to pick up where we left off last year — with challenge #13. If you are new to the challenge, you can start with challenge #1 or you can start with this current challenge. The goal of the challenge is to make it easier for you to blog regularly on your private practice website. Blogging can boost SEO, provide valuable information on your specialty areas, lets potential clients get to know you better, and establishes you as an expert. These factors can lead to more clients choosing your practice.

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Get Graphic! Using Visual Content to Build Your Online Practice Presence

By Julie Hanks, LCSW

Get Graphic

Photos, graphics, and memes can help build engagement and grow your online private practice presence.

Visual content is becoming increasingly important to a business’s online presence, and your therapy practice would do well to get on board.  Nothing can replace quality written content, but too many words on a page can be overwhelming and/or dull. In fact, visual media networks, such as YouTube and Instagram have more referral traffic than Twitter, LinkedIn, and Google+ combined.  It makes sense, as studies show that 90% of the information transmitted to our brain is visual and that we  process images 60,000 times faster than text.  Additionally, information presented visually is much more likely to be retained, so your followers will remember things better than just plain text.  So don’t be afraid to put some quality and purposeful images out there to help boost your online engagement.  Here are some examples of ways to get graphic and connect with your readers visuals.

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My Top Social Media Management Tools

By Julie Hanks, LCSW

Hootsuite

Get organized with these social media management tools. Post to multiple platforms from a single dashboard.

Social media is an important part of building a strong online practice presence, but it can sometimes be a pain to manage.  You need to get fresh content out there on a regular basis, but it can be difficult to keep up. Thankfully, there are programs to help you schedule your posts, so you can get .  Here are my two favorites:

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