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Psych Central Professional

Archive for August, 2012

  • Benefits Of Blogging For Your Private Therapy Practice
    I recently had a delightful chat with Australian counselor and consultant Clinton Powers via Skype about my evolution as a blogger. We talked about the many benefits of blogging as a marketing strategy, unexpected benefits that I've experienced through blogging, how to find your blogging voice, and how to address ethical concerns. I hope you enjoy the interview. Below, I've summarize the main points of our lively discussion.
  • 5 Steps To Resigning From Insurance Panels
    One of the most common questions that private practice therapists ask me is "How do I get off of insurance panels?" This question just came up today in my Private Practice Toolbox Facebook Group so I thought it would be a great topic for a blog post. In previous posts I've written about why I broke up with managed care (part 1) & (part 2), but this post will focus on how to do it. The thought of letting go of the comfort of being on insurance panels can create a lot of anxiety for private practice therapists. After all, if we don't have clients, we don't get paid. Find comfort in knowing this equation. You only need about half the number of clients in a self-pay practice to make the same income (or more) than you made in an insurance based practice. Once I realized this fact, I felt a lot more comfortable resigning from insurance panels. Let's do the math...
  • Bragging in the Facebook Age: Join Me For Live WSJ Chat Today
    Pick up Tuesday's Wall Street Journal and check out the "Bonds" column by Elizabeth Bernstein, or read it online: Are We All Braggarts Now? I've been invited to participate in a live chat because...well...not to brag or anything, but I'm quoted in the article (said with utmost humility). I'd love to hear your thoughts on the topic. How do you distinguish sharing good news with bragging? Why do some people come off as braggarts while others don't? DATE: Tuesday 8/14/12 TIME: 11:30AM ET / 10:30AM CT / 9:30 AM MT / 8 :30AM PT PLACE: Here's the chat link Bragging in the Facebook Age.
  • 5 Keys To Writing Killer Blog Post Titles
    Is your great blog content hiding behind boring or predictable titles? Next time you're browsing the web, notice the articles that catch your eye and pique your interest. What is it about them that interests you enough to click through and look at the content? Often, all that you have to go by is the article title. Titles matter. I was just reminded of the importance of blog post titles over the weekend when I posted an article on PsychCentral's World Of Psychology Blog. The article was titled "8 Surefire Ways To Emotionally Screw Up Your Kid." Within 24 hours the post had been shared over 1000 times on Facebook and had been retweeted 100 times on Twitter.