I recently had a delightful chat with Australian counselor and consultant Clinton Powers via Skype about my evolution as a blogger. We talked about the many benefits of blogging as a marketing strategy, unexpected benefits that I’ve experienced through blogging, how to find your blogging voice, and how to address ethical concerns.

I hope you enjoy the interview. Below, I’ve summarize the main points of our lively discussion.

What are the benefits of blogging as a practice marketing strategy?

  • Grow your practice by making it easier for clients to find you
  • Build your brand online
  • Fresh content improves SEO for your practice website
  • Establishes you as a credible expert in your field
  • Online networking with other mental health professionals
  • Positive impact on readers all over the world

What are your tips for developing your blogging voice?

  • Start where you are
  • Reject perfectionistic tendencies
  • Remember that you can edit
  • Re-purpose previously written content (papers, presentations, other media interviews)
  • Read and model after other therapists blogs

Where do you find inspiration for blog post topics?

  • Share your philosophical background
  • Write about themes you’re seeing in therapy
  • Write about related news and current events
  • Summarize new research and add your take on it
  • Share other experts’ content, including videos

How do you make time to write?

  • Write about the things that energize you and sound fun
  • Schedule time to blog once a week

How do you avoid ethical concerns?

  • Don’t share client information
  • Don’t share personal information

This interview first appeared on AustraliaCounseling.com.au