Why Conventional Media Still Matters
One of my favorite therapists to follow on Twitter is DeeAnna Nagel, co-founder of the Online Therapy Institute. She and co-founder Kate Anthony are well-known online therapy innovators and experts. A few months ago I was delighted when DeAnna invited to submit a feature article for their November Issue of TILT Magazine (Therapeutic Innovations In Light Of Technology) on the benefits of conventional media for practice building. Regular media interviews fave been a big factor in the continued growth of my practice Wasatch Family Therapy during an economic downturn. Here’s a snippet from the article…
Several weeks ago, as I was walking out of my therapy office, my receptionist motioned for me not to leave. She was on a phone call and whispered to me, “It’s the Dr. Phil Show asking for you.” Thinking she was joking, I rolled my eyes and turned to walk toward the door. She replied, “I’m not kidding!” I told her I’d take the call. After a few days of phone and email exchanges with Dr. Phil staff, I ended up not being selected to appear as an expert on that particular episode, but the show booker said they would keep me in mind for future shows. Whether you’re a fan or Dr. Phil or not, it’s still amazing to me that a private therapist in Salt Lake City, Utah is on the radar of a national TV show.
Upon becoming a licensed therapist, my initial plans for starting and growing my practice did not include appearing on local or national television in the USA (Discovery Health, TLC, Fox News Channel), or being regularly quoted in national publications like The Wall Street Journal, Cosmopolitan, Parenting, or Women’s Health as an “expert”. However, I made a few key decisions in that first month of practice that helped me get to the point where I felt that conventional media would make a significant difference in growing a thriving practice that is reputable, effective, and trustworthy.
For therapists or any business owners who want tips on how to landing conventional media interviews and maximize your media exposure to build your practice read the entire article”Why Conventional Media Still Matters: Insights For Growing Your Practice” on pg. 22.
Hanks, D. (2012). Why Conventional Media Still Matters. Psych Central. Retrieved on September 2, 2015, from http://pro.psychcentral.com/private-practice/2012/11/why-conventional-media-still-matters/