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Business Library

  • 8 Steps to Launching or Relaunching a Psychotherapy Practice
    In this guest post Miranda Palmer LMFT shares eight ways to thrive in the current private practice climate. The process of building a successful private practice has changed considerably over the last twenty years. Most therapists we speak with who have been in practice for a few decades started by getting their credentials from an insurance companies. Reimbursement rates were relatively high for the cost of living from the 80s into the early 90s. Things flowed. Maybe they had a listing in the phone book, but back then there was no need for websites, Facebook pages, or Twitter accounts! Fast forward to now: the financial picture for therapists in private practice has drastically changed, as we are in a time of low or stagnate reimbursement rates combined with an increase in cost of doing business and living. The old model is simply that, old. It doesn’t work for today, and thus we find experienced therapists with a full practice that isn’t profitable enough to prepare for retirement, and new therapists often feel lost when they ask their mentors for direction and get answers that don’t resonate with the current economy.
  • The Power of Online Presence: Mari A. Lee, LMFT Overcame ‘Technophobia’ to Become Best-Selling Author
    Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices.   I've discussed in great length ways that my online presence has benefited my private practice. But don't just take my word for it.  Many therapists have utilized the power of social media and blogging to get the word out about their practice, establish rapport, and build trust with those in their community. I've asked a few of my colleagues some questions about their experiences (the good and the bad) building their online presence.  This is the first of several interviews where you can learn from the professionals.  My hope is for you to read these and understand even more just how valuable an online presence can be, not just for attracting clients, but for opening up other professional opportunities.
  • HARO: My Secret Weapon to Landing Media Interviews
    Media interviews are a great way to share your passions and spread the word about your practice.  They can connect you with other professionals in the field, get your name out there to potentially attract more clients, and can often give you an additional source of income.  But how exactly do you land those media interviews?  How do you get the word out that you have expertise that you want to share with an audience?
  • 4 Ways to Build a Thriving Practice in an Uncertain Economy
    Since the economic downturn of 2008, my practice has experienced significant growth. I attribute that growth to these four strategies. Our economy took a turn for the worse in 2008, stock market crashed, and many companies were forced to downsize.  It was a hard time for many Americans, financially and emotionally. And yet, during this same time frame, my practice Wasatch Family Therapy experienced exponential growth. We steadily acquired new clients. opened two additional locations and grew from half a dozen therapists to over 20 therapists. So how did I do it?  I put time and energy into creating and maintaining a strong online presence.
  • How to Build Trust with a Client Before the First Session
    A strong online presence helps potentials clients trust you and choose you when they are ready for therapy. Clients sometimes have a hard time trusting a new therapist.  It’s understandable: who feels comfortable telling their innermost problems to a complete stranger?  But trust is a critical part of the client/ therapist relationship if any real progress is to be made.  Thankfully, there are ways to build trust before your client even walks in the door.
  • Top 10 Private Pratice Toolbox Post of 2013
    As the year draws to a close it's always fun to check Google Analytics and see which blog posts caught your attention throughout the year. The following is a list of the posts with the most unique page views on this blog during the 2013 calendar year. Interestingly, some of the most visited articles are from past years, but are obviously topics that are of interest to therapists this year. I've featured many guest posts this year, and two of them make the top 10 list! 1) What I wish I'd known before starting a private practice Seasoned therapists share what they wish they'd known prior to starting their private practice in an attempt to help private practice newbies avoid the same mistakes.
  • Creating Income Stability: Publishing Success Story
    Income stability in private practice can be challenging. Publishing is one way to create an additional income stream. In addition to traditional publishing there are many options for self-publishing an e-book, a workbook, produce a product, or create downloadable resources like videos, handouts, or audio resources. Publishing doesn't have to be a daunting task.  You may already have content from workshops, papers, blog posts, and your clinical experience that you can re-purpose as part of a book or workbook. While publishing may sound daunting getting started may be easier than you think. Here are some ideas to help you get stared developing publishable content.
  • 5 Key Questions to Help You Develop Multiple Income Streams
    By developing additional income private practitioners can create greater income stability and add variety to professional endeavors. Developing multiple income streams, or revenue from sources other than direct client hours, is a great way to create greater income stability as a private practice therapist. I'm often asked, "Where do I start when developing additional income streams?" In response to that question I've put together five key questions to help inspire you and guide you in developing additional sources of income.
  • 10 Best FREE iPad Apps for a Productive Private Practice
    In this guest post counselor and consultant Clinton Power shares his top iPad App picks for managing a private Practice I just love my iPad mini. It goes everywhere with me and has become such a valuable asset in helping me run my therapy and coaching business in an efficient and productive manner. So I’ve compiled a list of my top 10 best iPad apps that help me run my business day-to-day. And best of all, they are all FREE! Please note that any apps below that save to the cloud are not HIPAA compliant and I don’t advise you use them for storing any confidential client data.
  • Why I Only Hire W-2 Therapists (W-2 vs. 1099 part 3)
    I've noticed that private practice therapist tend to hire additional therapists as 1099 contract employees. Reasons frequently cited for choosing to hire therapists as 1099 employees is that they don't have to pay the therapists taxes. While it may be more "affordable" to hire therapists as contractors, in my experience, there are also "costs." (For an summary of the difference between W-2 and 1099 employees read part 1 in this series. To hear about my employment tax audit adventure read part 2.) According to the IRS website, the general rule for classifying 1099 independent contractor is "if the payer has the right to control or direct only the result of the work and not what will be done and how it will be done" (italics added). It also states that an employee is not a contract employee if the services "can be controlled by an employer (what will be done and how it will be done)" and if "the employer has the legal right to control the details of how the services are performed."