The Power of Online Presence: Mari A. Lee, LMFT Overcame ‘Technophobia’ to Become Best-Selling Author Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices.
I've discussed in great length ways that my online presence has benefited my private practice. But don't just take my word for it. Many therapists have utilized the power of social media and blogging to get the word out about their practice, establish rapport, and build trust with those in their community. I've asked a few of my colleagues some questions about their experiences (the good and the bad) building their online presence. This is the first of several interviews where you can learn from the professionals. My hope is for you to read these and understand even more just how valuable an online presence can be, not just for attracting clients, but for opening up other professional opportunities.
How Your Therapy Skills Can Help Build Your Online Presence (Part 1)
This is the first post of a 2 part series of how to best utilize social media to engage your readers.
Developing and maintaining a strong online presence to engage readers employs the same skills you use as a therapist: the ability to foster trust, build rapport, and serve your community.
The internet allows you to expand your therapy outreach in a way that exceeds the bounds of what you could do from a traditional office setting. Here are some specific points to consider when building an online presence.
Social Media Ethics: What Private Practice Therapists Need to Know
Familiarize yourself with social media ethics and use technology intentionally to educate your community and to build your private practice.
The Internet and social media offer social workers and mental health therapists unprecedented opportunities to educate communities, to advocate for disadvantaged populations, to raise awareness about their private practice and professional services, and to establish themselves as experts in their specialty areas. Because people search online for health-related information, developing a strong online presence is increasingly important for social workers in private practice.
One aspect of developing an online presence is through social media. Although social media sites were often originally seen as “kid’s stuff,” that is no longer the case. For the first time in history, more than half of adults in the United States—65 percent—report using social networking sites like Facebook, Twitter, LinkedIn, and others. Even though these numbers are continuing to climb, many social workers seem reluctant to use and embrace social media as a valid professional activity. Fear regarding breaches of client confidentiality, potential dual relationships, and maintaining personal privacy are often cited as reasons for this reluctance.
Would Your Practice Survive An Employment Tax Audit? (1099 vs. W-2 part 2)
Does the state tax commission really take the time to audit small private practices? I didn't think so, until my practice was selected for an audit.
A few years ago my clinic was selected for an employment tax audit. Lucky me, right? When the auditor walked into my office suite and saw many offices with different names on the doors, he looked at me pleadingly and said, "Please, please don't tell me that these therapists are all classified as 1099 contractors."
Social Media Ethics (part 3): Top 3 Ethics Gurus You Should Be Following
photo credit: Carol VanHook
Where do I go for trusted information on ethical use of social media for therapists? Here are the top 3 resources on the cutting edge of online ethics for mental health therapists that I find myself referencing time and time again. I have taken their online courses, read dozens of their articles, signed up for newsletters, and of course, I follow all of them on social media sites.
Here my top three recommendations, links to my favorite resources on each site, and their social media links so you can follow them:
1) The Online Therapy Institute (OTI)
The Online Therapy Institute, co-founded by DeAnna Marz Nagel, & Kate Anthony, is a premiere resource for all things digital. OTI and Keely Kolmes, Psy.D. created a comprehensive Ethical Framework for the Use of Social Media by Mental Health Professionals that is an invaluable resource. Also, watch Nagel and Anthony discuss common online scenarios therapists face online in this Ethics and Social Media video.
Facebook The Online Therapy Institute
Social Media Ethics (part 2): Developing Your Social Media Policy
Social media ethics are starting to be addressed by mental health professional organizations or licensing boards but those guidelines, if they exist, are generally vague.
It's important for clinicians to take time to think through the implications of their online interactions on clients to avoid dual relationships, putting client's privacy at risk, or jeopardizing the therapeutic relationship.
Including a written social media policy as a client's initial treatment contract helps clarify how technology will be used in client-therapist interaction so it doesn't interfere with treatment.
Social Media Ethics (part 1): Digital Dual Relationship Dilemmas
photo credit: Eric Schwartzman
I’ve spent months writing about how to effectively use technology, and social media in particular, to build your private mental health practice. While the Internet has opened up exciting new ways for mental health therapists in private practice to market their practice, reach potential clients, and educate the public, it has also allowed for new ethical dilemmas.
When I first started practicing nearly two decades ago, I was concerned about my child being on the same soccer team as a client's child, or about running into clients at parties of mutual friends. The increasing Internet usage by therapists and clients alike has created new opportunities for dual relationships online. Over the coming weeks I'll be discussing ways to use social media ethically in the digital age.
Here are a just few examples of digital dual relationship dilemmas that therapists now face: