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Psych Central Professional

Media Skills Library

  • 8 Steps to Launching or Relaunching a Psychotherapy Practice
    In this guest post Miranda Palmer LMFT shares eight ways to thrive in the current private practice climate. The process of building a successful private practice has changed considerably over the last twenty years. Most therapists we speak with who have been in practice for a few decades started by getting their credentials from an insurance companies. Reimbursement rates were relatively high for the cost of living from the 80s into the early 90s. Things flowed. Maybe they had a listing in the phone book, but back then there was no need for websites, Facebook pages, or Twitter accounts! Fast forward to now: the financial picture for therapists in private practice has drastically changed, as we are in a time of low or stagnate reimbursement rates combined with an increase in cost of doing business and living. The old model is simply that, old. It doesn’t work for today, and thus we find experienced therapists with a full practice that isn’t profitable enough to prepare for retirement, and new therapists often feel lost when they ask their mentors for direction and get answers that don’t resonate with the current economy.
  • The Power of Online Presence: Mari A. Lee, LMFT Overcame ‘Technophobia’ to Become Best-Selling Author
    Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices.   I've discussed in great length ways that my online presence has benefited my private practice. But don't just take my word for it.  Many therapists have utilized the power of social media and blogging to get the word out about their practice, establish rapport, and build trust with those in their community. I've asked a few of my colleagues some questions about their experiences (the good and the bad) building their online presence.  This is the first of several interviews where you can learn from the professionals.  My hope is for you to read these and understand even more just how valuable an online presence can be, not just for attracting clients, but for opening up other professional opportunities.
  • How Your Therapy Skills Can Help Build Your Online Presence (Part 1)
    This is the first post of a 2 part series of how to best utilize social media to engage your readers.   Developing and maintaining a strong online presence to engage readers employs the same skills you use as a therapist: the ability to foster trust, build rapport, and serve your community.   The internet allows you to expand your therapy outreach in a way that exceeds the bounds of what you could do from a traditional office setting.  Here are some specific points to consider when building an online presence.
  • HARO: My Secret Weapon to Landing Media Interviews
    Media interviews are a great way to share your passions and spread the word about your practice.  They can connect you with other professionals in the field, get your name out there to potentially attract more clients, and can often give you an additional source of income.  But how exactly do you land those media interviews?  How do you get the word out that you have expertise that you want to share with an audience?
  • 4 Ways to Build a Thriving Practice in an Uncertain Economy
    Since the economic downturn of 2008, my practice has experienced significant growth. I attribute that growth to these four strategies. Our economy took a turn for the worse in 2008, stock market crashed, and many companies were forced to downsize.  It was a hard time for many Americans, financially and emotionally. And yet, during this same time frame, my practice Wasatch Family Therapy experienced exponential growth. We steadily acquired new clients. opened two additional locations and grew from half a dozen therapists to over 20 therapists. So how did I do it?  I put time and energy into creating and maintaining a strong online presence.
  • How to Build Trust with a Client Before the First Session
    A strong online presence helps potentials clients trust you and choose you when they are ready for therapy. Clients sometimes have a hard time trusting a new therapist.  It’s understandable: who feels comfortable telling their innermost problems to a complete stranger?  But trust is a critical part of the client/ therapist relationship if any real progress is to be made.  Thankfully, there are ways to build trust before your client even walks in the door.
  • 4 Ways to Repurpose Existing Content for Blog Posts
    You already have content for hundreds of blog posts. You just don't recognize it yet. Therapists who are new to blogging sometimes have a difficult time finding material to write about.  So where to begin?  Actually, it’s much easier than you might expect. An excellent strategy to finding material to write about is to simply repurpose and repackage existing content. That means that you remake something that’s already been created, either by you or someone else.  This of course does NOT mean that you simply regurgitate what has already been written, but instead you thoughtfully craft existing material to serve a new purpose and audience.  There’s no need to reinvent the wheel, here!
  • 5 Steps to Finding Your Professional Blogging Style
    Here are 5 steps to getting more comfortable blogging on your private practice website Maintaining a blog is an important part of your therapy practice's online presence.  A blog is a great way to show that you are knowledgeable about current topics in the field, but it's also a way to personally connect with your clients.  When it comes to blogging tone and style conversational is the new "professional" Some therapists who are new to the blogging scene can have a tough time understanding how to write in this format.    Here are 5 steps to help you find your professional blogging style:
  • Building an Online Presence for Your Practice
    Strategies to make it easier for potential clients to find your services online Dr. Rebecca Jorgensen invited me to participate in her monthly "Talk Time" webinar series this week to talk about the importance ...
  • 6 Ways Media Interviews Will Help Your Practice
    Are you hesitant to respond to media interviews? Performance anxiety, lack of training, or placing little value on media interviews as a strategy for practice building may be among your reasons for shying away. You may have heard that interviews don't bring in an immediate influx of new referrals. I have been actively seeking media interviews on a regular basis for the past five years and I've never had a huge increase in new referrals as a result. However, I have seen many long-term benefits of doing media interviews, that have built my practice over time. Here are 6 ways conventional media interviews have helped grow my private-pay practice.