Subscribe to our professional mailing list

* indicates required
Close

Psych Central Pro

Become a fan on Facebook! Follow us on Twitter! Subscribe to RSS Feed

Psych Central Professional

Media Skills Library

  • The Power of Online Presence: Blogger Dawn Friedman uses her Advanced SEO Skills to Rank High in Google
    Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices. Dawn Friedman, MSEd LPC, is a clinical counselor specializing in issues surrounding family building, including infertility, adoption, pregnancy, and parenting. An early adopter of technology, Dawn started a blog that became the basis of her strong online presence and has helped her grow a thriving practice. Read about her story here:
  • Top 10 Best Books for Building Your Practice
    I asked members of my Private Practice Toolbox Facebook Group what books have helped them succeed in Private Practice and added them to the list of my favorites. Some of the following are specific to the mental health profession, while others offer insight that applies to the business world in general, but all of them can teach you valuable tips and strategies to use for your practice. 1) "Building Your Ideal Private Practice" by Lynn Grodzki This groundbreaking book is first on the list for a reason. Dr. Grodzski leads the way in offering time-tested strategies to grow and improve your therapy practice (read here).
  • 5 Common Barriers to Building a Fee-For-Service Practice
    Building a fee-for-service practice can be scary, especially if it means resigning from insurance panels and finding other ways to attract clients. Others may have already made the switch, but don't know how to successfully navigate the change. I have found some strategies to help ease the transition. Here are 5 common barriers to building a fee-for-service practice and ways to overcome them:
  • How to Make Sure Your Online Photos are Copyright-Friendly
    Graphics and pictures are a great way to enhance your social media engagement for your private mental health practice. They add something that words cannot, they show personality, they can break up large blocks of text, and they add visual interest. However, in our Internet age, there is a very real danger of getting into trouble if you use an unauthorized photo. The owner of the image(s) can slap you with a fine or a law suit.
  • 4 Ways To Use Pinterest To Build Your Practice
    Pinterest is a social media platform that therapists might overlook when building their online presence. It may seem more tailored toward foodies, pop culture junkies, or book lovers than for people wanting or providng professional counseling. However, Pinterest can be a valuable way to serve your online community and also get the word out about yourself and the clinical services you offer. Joe Sanock, an LPC who also works as a private practice consultant, explains that “People who go on Pinterest are dreaming about having a new life. It could be a new hair style, a new dress, or a renovation. They are in a mindset of change. As counselors, we fit perfectly into that mindset.” He says that Pinterest is his leading referral for both his private practice and consulting business. Bottom line: Pinterest can work as a great marketing tool for you (read more about Joe's experience here).
  • 3 Ethical Fears of Being a Therapist Online and How to Resolve Them
    Every therapist knows that ethics is a critical component of working with clients. Once you add social media into the mix, things can get even more complicated. I’ve noticed that unfortunately, some in the profession are resistant to embracing technology and building an online presence related to their practice because of fear of the potential ethical problems. It’s true that there are risks involved in going online, but we don’t need to be run by this fear; the risks can be managed, and, as we’ve talked about so many times before, the benefits are staggering. Here are 3 Ethical Fears of Being a Therapist Online, and How to Resolve Them:
  • The Power of Online Presence: Blogging Brings Training Opportunities for Art Therapist Lisa Mitchell LMFT
    Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices. Lisa Mitchell MFT, ATR, LPC, is director of The Art Therapy Studio in Sacramento, CA and owner of InnerCanvas.com. She helps teens and adults use their creativity to heal from trauma, depression, and anxiety. Read here about how Lisa's online presence grew her outreach exponentially:
  • The Power of Online Presence: Viral Blog Post Brings Book Deal for Amy Morin, LCSW
    Amy Morin, LCSW could never have guess that one viral blog post could lead to a national book deal! Today, we continue with our series "The Power of Online Presence." Amy Morin is an LSCW specializing in adolescent depression, anxiety, and behavior disorders. Her now famous article "13 Things Mentally Strong People Don't Do" has been viewed millions of times and recently was made into a book. Learn more about what Amy does to build her online presence.
  • 4 Ways to Make Your Website Mobile-Friendly
    More and more people are using their phones to search the internet.  By optimizing your online content for mobile devices, your clients can more efficiently access the information and services your therapy practice provides.   It has been said that 2014 is the year of the mobile.  People are increasingly accessing online material from their phone, so it’s important that providers are aware that their content is being viewed through multiple channels.  But there are unique challenges that come along with this trend:  a website or blog can appear dramatically different on an iPhone or Android than on a computer screen.  Different features can get warped or skewed on a mobile device.  Thankfully, there are ways to make online content more efficient and accessible for cell-phone users.
  • The Power of Online Presence: Social Media Tips from Top Podcaster Joseph R. Sanock, LPC
    Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices.   This is the second post in our new series "The Power of Online Presence." Today's featured therapist is Joseph R. Sanock, an MA, LLP, LPC, NCC who owns "Mental Wellness Counseling" and also works as a private practice consultant with "Practice of the Practice."
 
 
Subscribe to Our Weekly Newsletter


Find a Therapist
Enter ZIP or postal code



Users Online: 14990
Join Us Now!