The Power of Online Presence: Viral Blog Post Brings Book Deal for Amy Morin, LCSW
Amy Morin, LCSW could never have guess that one viral blog post could lead to a national book deal!
Today, we continue with our series "The Power of Online Presence." Amy Morin is an LSCW specializing in adolescent depression, anxiety, and behavior disorders. Her now famous article "13 Things Mentally Strong People Don't Do" has been viewed millions of times and recently was made into a book. Learn more about what Amy does to build her online presence.
4 Ways to Make Your Website Mobile-Friendly
More and more people are using their phones to search the internet. By optimizing your online content for mobile devices, your clients can more efficiently access the information and services your therapy practice provides.
It has been said that 2014 is the year of the mobile. People are increasingly accessing online material from their phone, so it’s important that providers are aware that their content is being viewed through multiple channels. But there are unique challenges that come along with this trend: a website or blog can appear dramatically different on an iPhone or Android than on a computer screen. Different features can get warped or skewed on a mobile device. Thankfully, there are ways to make online content more efficient and accessible for cell-phone users.
The Power of Online Presence: Social Media Tips from Top Podcaster Joseph R. Sanock, LPC
Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices.
This is the second post in our new series "The Power of Online Presence." Today's featured therapist is Joseph R. Sanock, an MA, LLP, LPC, NCC who owns "Mental Wellness Counseling" and also works as a private practice consultant with "Practice of the Practice."
8 Steps to Launching or Relaunching a Psychotherapy Practice In this guest post, Miranda Palmer LMFT and Kelly Higdon share eight ways to thrive in the current private practice climate.
The process of building a successful private practice has changed considerably over the last twenty years. Most therapists we speak with who have been in practice for a few decades started by getting their credentials from an insurance companies. Reimbursement rates were relatively high for the cost of living from the 80s into the early 90s. Things flowed. Maybe they had a listing in the phone book, but back then there was no need for websites, Facebook pages, or Twitter accounts!
Fast forward to now: the financial picture for therapists in private practice has drastically changed, as we are in a time of low or stagnate reimbursement rates combined with an increase in cost of doing business and living.
The old model is simply that, old. It doesn’t work for today, and thus we find experienced therapists with a full practice that isn’t profitable enough to prepare for retirement, and new therapists often feel lost when they ask their mentors for direction and get answers that don’t resonate with the current economy.
The Power of Online Presence: Mari A. Lee, LMFT Overcame ‘Technophobia’ to Become Best-Selling Author Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices.
I've discussed in great length ways that my online presence has benefited my private practice. But don't just take my word for it. Many therapists have utilized the power of social media and blogging to get the word out about their practice, establish rapport, and build trust with those in their community. I've asked a few of my colleagues some questions about their experiences (the good and the bad) building their online presence. This is the first of several interviews where you can learn from the professionals. My hope is for you to read these and understand even more just how valuable an online presence can be, not just for attracting clients, but for opening up other professional opportunities.
How Your Therapy Skills Can Help Build Your Online Presence (Part 1)
This is the first post of a 2 part series of how to best utilize social media to engage your readers.
Developing and maintaining a strong online presence to engage readers employs the same skills you use as a therapist: the ability to foster trust, build rapport, and serve your community.
The internet allows you to expand your therapy outreach in a way that exceeds the bounds of what you could do from a traditional office setting. Here are some specific points to consider when building an online presence.
HARO: My Secret Weapon to Landing Media Interviews Media interviews are a great way to share your passions and spread the word about your practice.
They can connect you with other professionals in the field, get your name out there to potentially attract more clients, and can often give you an additional source of income. But how exactly do you land those media interviews? How do you get the word out that you have expertise that you want to share with an audience?
4 Ways to Build a Thriving Practice in an Uncertain Economy Since the economic downturn of 2008, my practice has experienced significant growth. I attribute that growth to these four strategies.
Our economy took a turn for the worse in 2008, stock market crashed, and many companies were forced to downsize. It was a hard time for many Americans, financially and emotionally. And yet, during this same time frame, my practice Wasatch Family Therapy experienced exponential growth. We steadily acquired new clients. opened two additional locations and grew from half a dozen therapists to over 20 therapists.
So how did I do it? I put time and energy into creating and maintaining a strong online presence.
How to Build Trust with a Client Before the First Session A strong online presence helps potentials clients trust you and choose you when they are ready for therapy.
Clients sometimes have a hard time trusting a new therapist. It’s understandable: who feels comfortable telling their innermost problems to a complete stranger? But trust is a critical part of the client/ therapist relationship if any real progress is to be made. Thankfully, there are ways to build trust before your client even walks in the door.
4 Ways to Repurpose Existing Content for Blog Posts You already have content for hundreds of blog posts. You just don't recognize it yet.
Therapists who are new to blogging sometimes have a difficult time finding material to write about. So where to begin? Actually, it’s much easier than you might expect.
An excellent strategy to finding material to write about is to simply repurpose and repackage existing content. That means that you remake something that’s already been created, either by you or someone else. This of course does NOT mean that you simply regurgitate what has already been written, but instead you thoughtfully craft existing material to serve a new purpose and audience. There’s no need to reinvent the wheel, here!