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Psych Central Professional

Media Skills Library

  • 4 Ways to Build a Thriving Practice in an Uncertain Economy
    Since the economic downturn of 2008, my practice has experienced significant growth. I attribute that growth to these four strategies. Our economy took a turn for the worse in 2008, stock market crashed, and many companies were forced to downsize.  It was a hard time for many Americans, financially and emotionally. And yet, during this same time frame, my practice Wasatch Family Therapy experienced exponential growth. We steadily acquired new clients. opened two additional locations and grew from half a dozen therapists to over 20 therapists. So how did I do it?  I put time and energy into creating and maintaining a strong online presence.
  • How to Build Trust with a Client Before the First Session
    A strong online presence helps potentials clients trust you and choose you when they are ready for therapy. Clients sometimes have a hard time trusting a new therapist.  It’s understandable: who feels comfortable telling their innermost problems to a complete stranger?  But trust is a critical part of the client/ therapist relationship if any real progress is to be made.  Thankfully, there are ways to build trust before your client even walks in the door.
  • 4 Ways to Repurpose Existing Content for Blog Posts
    You already have content for hundreds of blog posts. You just don't recognize it yet. Therapists who are new to blogging sometimes have a difficult time finding material to write about.  So where to begin?  Actually, it’s much easier than you might expect. An excellent strategy to finding material to write about is to simply repurpose and repackage existing content. That means that you remake something that’s already been created, either by you or someone else.  This of course does NOT mean that you simply regurgitate what has already been written, but instead you thoughtfully craft existing material to serve a new purpose and audience.  There’s no need to reinvent the wheel, here!
  • 5 Steps to Finding Your Professional Blogging Style
    Here are 5 steps to getting more comfortable blogging on your private practice website Maintaining a blog is an important part of your therapy practice's online presence.  A blog is a great way to show that you are knowledgeable about current topics in the field, but it's also a way to personally connect with your clients.  When it comes to blogging tone and style conversational is the new "professional" Some therapists who are new to the blogging scene can have a tough time understanding how to write in this format.    Here are 5 steps to help you find your professional blogging style:
  • Building an Online Presence for Your Practice
    Strategies to make it easier for potential clients to find your services online Dr. Rebecca Jorgensen invited me to participate in her monthly "Talk Time" webinar series this week to talk about the importance ...
  • 6 Ways Media Interviews Will Help Your Practice
    Are you hesitant to respond to media interviews? Performance anxiety, lack of training, or placing little value on media interviews as a strategy for practice building may be among your reasons for shying away. You may have heard that interviews don't bring in an immediate influx of new referrals. I have been actively seeking media interviews on a regular basis for the past five years and I've never had a huge increase in new referrals as a result. However, I have seen many long-term benefits of doing media interviews, that have built my practice over time. Here are 6 ways conventional media interviews have helped grow my private-pay practice.
  • 10 Ways To Become A Go-To Media Expert In Your Field
    Want to tell thousands of people about your practice? Tips to landing regular media interviews. What do you think of when you think of professional networking? Private practice therapists who I’ve worked with in business consultations usually consider networking to be meeting with other like-minded professionals for lunch or handing out business cards to physicians offices. While those are important ways to make connections that build your therapy practice, there are other ways to get the word to thousands and thousands of people in one shot, instead of just a few folks at a time.  Rarely do therapists think of networking with producers, reporters and journalists. Over the last few years I’ve focused on developing relationships with producers, journalists, and reporters in various media platforms. There are a few who now contact me for quotes when they need expert quotes or interviews. I've landed regular local TV, radio, and news interviews as well as interviews with top-tier publications and shows: Wall Street Journal, Fox News, Parenting, Woman's Day, Women's Health, and others. Here are some things I’ve learned about what works when building relationships with reporters, journalists and producers.
  • 4 Reasons To Start Creating Content Online
    Creating consistent online content can help grow your practice faster than almost any other marketing or networking activity According to PCMag.com digital content creation is "The development of newsworthy, educational and entertainment material for distribution over the Internet or other electronic media." It falls under the umbrella of content marketing which is a narrative form of sharing information that speaks to a potential client's need while sharing who you are and the benefits of what you do. Content creation is a way of building trust online and with potential clients by being a valuable resource without asking for anything in return. Consistently creating compelling and relevant content is the primary reason my private practice has continued to grow in spite of the economic downturn of recent years. Not only has my clinic grown, but since I started regularly blogging, writing, producing videos, and doing media interviews amazing opportunities have come my way. Publishing offers, national media interviews, conference invitations, consulting business, and over 25,000 social followers across multiple social networks are just a few of the incredible doors that have opened to me since I started focusing on content creation.
  • Why Conventional Media Still Matters
    I spill my practice building media tips in new issue of TILT Magazine One of my favorite therapists to follow on Twitter is DeeAnna Nagel, co-founder of the Online Therapy Institute. She and co-founder Kate Anthony are well-known online therapy innovators and experts. A few months ago I was delighted when DeAnna invited to submit a feature article for their November Issue of TILT Magazine (Therapeutic Innovations In Light Of Technology) on the benefits of conventional media for practice building. Regular media interviews fave been a big factor in the continued growth of my practice Wasatch Family Therapy during an economic downturn. Here's a snippet from the article...
  • Bragging in the Facebook Age: Join Me For Live WSJ Chat Today
    Pick up Tuesday's Wall Street Journal and check out the "Bonds" column by Elizabeth Bernstein, or read it online: Are We All Braggarts Now? I've been invited to participate in a live chat because...well...not to brag or anything, but I'm quoted in the article (said with utmost humility). I'd love to hear your thoughts on the topic. How do you distinguish sharing good news with bragging? Why do some people come off as braggarts while others don't? DATE: Tuesday 8/14/12 TIME: 11:30AM ET / 10:30AM CT / 9:30 AM MT / 8 :30AM PT PLACE: Here's the chat link Bragging in the Facebook Age.
 
 
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