The Power of Online Presence: Social Media Tips from Top Podcaster Joseph R. Sanock, LPC
Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices.
This is the second post in our new series "The Power of Online Presence." Today's featured therapist is Joseph R. Sanock, an MA, LLP, LPC, NCC who owns "Mental Wellness Counseling" and also works as a private practice consultant with "Practice of the Practice."
8 Steps to Launching or Relaunching a Psychotherapy Practice In this guest post, Miranda Palmer LMFT and Kelly Higdon share eight ways to thrive in the current private practice climate.
The process of building a successful private practice has changed considerably over the last twenty years. Most therapists we speak with who have been in practice for a few decades started by getting their credentials from an insurance companies. Reimbursement rates were relatively high for the cost of living from the 80s into the early 90s. Things flowed. Maybe they had a listing in the phone book, but back then there was no need for websites, Facebook pages, or Twitter accounts!
Fast forward to now: the financial picture for therapists in private practice has drastically changed, as we are in a time of low or stagnate reimbursement rates combined with an increase in cost of doing business and living.
The old model is simply that, old. It doesn’t work for today, and thus we find experienced therapists with a full practice that isn’t profitable enough to prepare for retirement, and new therapists often feel lost when they ask their mentors for direction and get answers that don’t resonate with the current economy.
The Power of Online Presence: Mari A. Lee, LMFT Overcame ‘Technophobia’ to Become Best-Selling Author Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices.
I've discussed in great length ways that my online presence has benefited my private practice. But don't just take my word for it. Many therapists have utilized the power of social media and blogging to get the word out about their practice, establish rapport, and build trust with those in their community. I've asked a few of my colleagues some questions about their experiences (the good and the bad) building their online presence. This is the first of several interviews where you can learn from the professionals. My hope is for you to read these and understand even more just how valuable an online presence can be, not just for attracting clients, but for opening up other professional opportunities.
How Your Therapy Skills Can Help Build Your Online Presence (Part 1)
This is the first post of a 2 part series of how to best utilize social media to engage your readers.
Developing and maintaining a strong online presence to engage readers employs the same skills you use as a therapist: the ability to foster trust, build rapport, and serve your community.
The internet allows you to expand your therapy outreach in a way that exceeds the bounds of what you could do from a traditional office setting. Here are some specific points to consider when building an online presence.
How to Build Trust with a Client Before the First Session A strong online presence helps potentials clients trust you and choose you when they are ready for therapy.
Clients sometimes have a hard time trusting a new therapist. It’s understandable: who feels comfortable telling their innermost problems to a complete stranger? But trust is a critical part of the client/ therapist relationship if any real progress is to be made. Thankfully, there are ways to build trust before your client even walks in the door.
Evolution Of A Private Practice This year marks my 10th year in private practice and I've spent a lot of time reflecting on and blogging about what's contributed to the growth and longevity of my practice. As I started creating a timeline chronicling the evolution of my practice, it became clear that the growth of my private practice coincides with my online presence building efforts. I don't think it's an accident that when I began actively seeking media interviews, blogging, and building my social networks that my practice experienced tremendous growth.
Practicing Outside The Box: Growing Tomatoes In Psychotherapy
Stuck in a therapeutic rut? Find inspiration from other therapist's creative strategies and get outside the box!
As therapists, especially those of us who have been practicing for a few years, it's easy to get into a rut and become less creative than we were as eager, bright-eyed interns. Feeling the need to be more creative in the therapy hour inspired me to reach out to other therapists for ideas and inspiration and start this series about practicing outside of the box.
Because I managed to kill every plant I have ever owned (I have a "black thumb") and because I have always fantasized about living in New York City, I was intrigued by psychotherapist Janet Zinn, LCSW's use of "outside the box" strategies to help her clients. Janet found that incorporating nature in the form of a garden in the middle of a New York City practice was a welcome and healing environment for her clients.
Stop Trying So Hard To Be Happy
You may be surprised to learn that “moderation in all things” applies to moods, too. June Gruber, a professor of psychology at Yale University compares happiness to food. We need it, but too much of it can actually cause problems. While happiness is associated with many positives like a stronger immune response, longer life, and ability to endure painful experiences, it also has a "darker side".
Practicing Outside The Box: Psychotherapy On The Client’s Couch
Michigan therapist finds niche providing in-home psychotherapy services
Would you travel to a client's home to provide therapy? After witnessing the high no-show rates while working at community mental health centers Michigan, therapist Tomanika Witherspoon, LMSW, CEO of Growing Counseling Services, decided to do just that.
She created an "outside of the box" specialty practice by focusing on providing in-home therapy.
In Witherspoon's experience, individuals who discontinued traditional therapy cited transportation, time and family responsibilities as the biggest barriers for receiving treatment. By providing in-home therapy, Witherspoon saves her clients travel time, travel expenses and time spent in an office waiting room.
Creating Your Perfect Work Week (part 1) This guest post is written by Ashley Eder, LPC. Ashley is a counselor and supervisor who believes we each have the potential to create a more satisfying life. Located in Boulder, CO, she works with clients and therapists through curiosity, self-awareness, and acceptance in order to create lasting change.
A successful private practice is not just defined by how many clients you see or how much income you generate. One critical stream of non-monetary compensation is the satisfaction your practice brings you.
That’s right--as a business owner in an inherently flexible field, part of your “payment” is the freedom to create a work week that works for you.