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Psych Central Professional
  • How to Make Sure Your Online Photos are Copyright-Friendly
    Graphics and pictures are a great way to enhance your social media engagement for your private mental health practice. They add something that words cannot, they show personality, they can break up large blocks of text, and they add visual interest. However, in our Internet age, there is a very real danger of getting into trouble if you use an unauthorized photo. The owner of the image(s) can slap you with a fine or a law suit.
  • Therapist Roll Call: Join The Private Practice Pinterest List
    Do you use Pinterest? I do and I have found some amazing relationship and emotional health resources for my clients and practice building ...
  • 4 Ways To Use Pinterest To Build Your Practice
    Pinterest is a social media platform that therapists might overlook when building their online presence. It may seem more tailored toward foodies, pop culture junkies, or book lovers than for people wanting or providng professional counseling. However, Pinterest can be a valuable way to serve your online community and also get the word out about yourself and the clinical services you offer. Joe Sanock, an LPC who also works as a private practice consultant, explains that “People who go on Pinterest are dreaming about having a new life. It could be a new hair style, a new dress, or a renovation. They are in a mindset of change. As counselors, we fit perfectly into that mindset.” He says that Pinterest is his leading referral for both his private practice and consulting business. Bottom line: Pinterest can work as a great marketing tool for you (read more about Joe's experience here).
  • 3 Ethical Fears of Being a Therapist Online and How to Resolve Them
    Every therapist knows that ethics is a critical component of working with clients. Once you add social media into the mix, things can get even more complicated. I’ve noticed that unfortunately, some in the profession are resistant to embracing technology and building an online presence related to their practice because of fear of the potential ethical problems. It’s true that there are risks involved in going online, but we don’t need to be run by this fear; the risks can be managed, and, as we’ve talked about so many times before, the benefits are staggering. Here are 3 Ethical Fears of Being a Therapist Online, and How to Resolve Them:
  • The Power of Online Presence: Blogging Brings Training Opportunities for Art Therapist Lisa Mitchell LMFT
    Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices. Lisa Mitchell MFT, ATR, LPC, is director of The Art Therapy Studio in Sacramento, CA and owner of InnerCanvas.com. She helps teens and adults use their creativity to heal from trauma, depression, and anxiety. Read here about how Lisa's online presence grew her outreach exponentially:
  • 4 Ways to Make Your Website Mobile-Friendly
    More and more people are using their phones to search the internet.  By optimizing your online content for mobile devices, your clients can more efficiently access the information and services your therapy practice provides.   It has been said that 2014 is the year of the mobile.  People are increasingly accessing online material from their phone, so it’s important that providers are aware that their content is being viewed through multiple channels.  But there are unique challenges that come along with this trend:  a website or blog can appear dramatically different on an iPhone or Android than on a computer screen.  Different features can get warped or skewed on a mobile device.  Thankfully, there are ways to make online content more efficient and accessible for cell-phone users.
  • The Power of Online Presence: Social Media Tips from Top Podcaster Joseph R. Sanock, LPC
    Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices.   This is the second post in our new series "The Power of Online Presence." Today's featured therapist is Joseph R. Sanock, an MA, LLP, LPC, NCC who owns "Mental Wellness Counseling" and also works as a private practice consultant with "Practice of the Practice."
  • 8 Steps to Launching or Relaunching a Psychotherapy Practice
    In this guest post, Miranda Palmer LMFT and Kelly Higdon share eight ways to thrive in the current private practice climate. The process of building a successful private practice has changed considerably over the last twenty years. Most therapists we speak with who have been in practice for a few decades started by getting their credentials from an insurance companies. Reimbursement rates were relatively high for the cost of living from the 80s into the early 90s. Things flowed. Maybe they had a listing in the phone book, but back then there was no need for websites, Facebook pages, or Twitter accounts! Fast forward to now: the financial picture for therapists in private practice has drastically changed, as we are in a time of low or stagnate reimbursement rates combined with an increase in cost of doing business and living. The old model is simply that, old. It doesn’t work for today, and thus we find experienced therapists with a full practice that isn’t profitable enough to prepare for retirement, and new therapists often feel lost when they ask their mentors for direction and get answers that don’t resonate with the current economy.
  • The Power of Online Presence: Mari A. Lee, LMFT Overcame ‘Technophobia’ to Become Best-Selling Author
    Discover how some very successful mental health professionals use blogging, social media, and other technologies as powerful tools for their therapy practices.   I've discussed in great length ways that my online presence has benefited my private practice. But don't just take my word for it. Many therapists have utilized the power of social media and blogging to get the word out about their practice, establish rapport, and build trust with those in their community. I've asked a few of my colleagues some questions about their experiences (the good and the bad) building their online presence.  This is the first of several interviews where you can learn from the professionals.  My hope is for you to read these and understand even more just how valuable an online presence can be, not just for attracting clients, but for opening up other professional opportunities.
  • How Your Therapy Skills Can Help Build Your Online Presence (Part 1)
    This is the first post of a 2 part series of how to best utilize social media to engage your readers.   Developing and maintaining a strong online presence to engage readers employs the same skills you use as a therapist: the ability to foster trust, build rapport, and serve your community.   The internet allows you to expand your therapy outreach in a way that exceeds the bounds of what you could do from a traditional office setting.  Here are some specific points to consider when building an online presence.