My most popular recent podcast was “25 Ways to Build Your Practice While Your Poop.” In today’s article I want to talk about why I think it was so successful and give you the tips to grow your business, while pooping.
Why this podcast was successful?
I’ve always had bowel issues. As a kid, I would poop once or twice per week. Now as an adult I have the opposite problem. Coffee and I get along in some ways and are enemies in others. So what worked in this podcast and what can you learn for your private practice:
- It was authentic to me
- It was catchy
- It was practical
What’s interesting about this podcast, is that is was very authentic to me.
Anyone that knows me, long ago I stopped caring about people knowing I was pooping. Thus, to own this oddity and make it into a podcast, was authentic to me.
In your practice, make sure you’re being authentic in your blogging and content creation. When you want to rank higher in Google, make sure that you write great content that applies to your keywords that match your style. Are you hip, creative, or straight-forward?
If you do depression counseling, here are some blog post ideas:
- What are the symptoms of depression
- 5 Things that happen to depression in the fall
- What’s depression in the summer look like?
- What screening tools are there for depression?
- How to help a spouse, parent, child with depression
- An infographic on depression
As you write blog posts quickly, you’ll get better at creating content and seeing ideas everywhere! Here’s a video about getting things done that will probably help you take even more action:
Also, it was a catchy and memorable discussion, that everyone could relate to. Everyone poops, and I’d say most people do something on their phone while pooping. If you are struggling for blog post titles, look through PsychCentral, Buzzfeed, or Upworthy. They all usually have great title formats.
Here are some title ideas:
- 10 Ways to ________.
- A step-by-step guide to_________.
- A parent/principal/step-parent/youth pastor’s guide to _________.
- How to know if you are a ___________.
- I discovered ______ and it changed my _________.
Those should get you started!
Stories and engaging information always add color to a blog post or content, but practical information is key in build a counseling private practice’s blog. When I did this podcast it was highly practical. It was basically a quick list of short things to do, reframed in the context of pooping.
In doing this, it was content that I could repackage in webinars or in an e-book. As you create blog content, it’s important to think about how you can use this content again to create different information without working as hard!
As you grow your blog and practice, you’ll start to discover content everywhere, just keep looking!