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with Heather Gilmore, MSW, LLMSW, BCBA


Quick Summary of the Matching Law: A mathematical equation for why people make choices

As you can see in these two videos that describe the matching law, this scientific description of choice-making allows practitioners to utilize a formula, observations, data, and a systematic approach to hypothesize what a person will do. Additionally, behavior analysts can use the matching law to create increases in desired behaviors by assessing the behaviors that result in the highest reinforcement and then changing the environment to suit which behaviors the behavior analyst, parent, or teacher would like to see more of from the child, depending on the needs of the individual child and the goals of his or her treatment.

Quick Summary of the Matching Law: A mathematical equation for why people make choices

Heather Gilmore, MSW, LLMSW, BCBA

Heather Gilmore, MSW, LLMSW, BCBA. Heather is a Board Certified Behavior Analyst (BCBA). Heather has also obtained a master's degree in clinical social work and a bachelor's degree in psychology with a youth services minor. Additionally, Heather is a freelance writer. Heather takes interest in topics related to parenting, children, families, personal development, health and wellness, applied behavior analysis, happiness, and life coaching as well as Autism, ADHD, Dyslexia, and other learning disabilities.Contact Heather if you would like to inquire about obtaining her freelance writing services.You can view her personal blog/website at www.hopefamilyresources.com and email her at hopefamilyresourcesllc@gmail.com.

 


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APA Reference
Gilmore, H. (2015). Quick Summary of the Matching Law: A mathematical equation for why people make choices. Psych Central. Retrieved on October 21, 2018, from https://pro.psychcentral.com/child-therapist/2015/07/quick-summary-of-the-matching-law-a-mathematical-equation-for-why-people-make-choices/