As you can see in these two videos that describe the matching law, this scientific description of choice-making allows practitioners to utilize a formula, observations, data, and a systematic approach to hypothesize what a person will do. Additionally, behavior analysts can use the matching law to create increases in desired behaviors by assessing the behaviors that result in the highest reinforcement and then changing the environment to suit which behaviors the behavior analyst, parent, or teacher would like to see more of from the child, depending on the needs of the individual child and the goals of his or her treatment.