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with Heather Gilmore, MSW, LLMSW, BCBA

Marketing Your Applied Behavior Analysis Practice

The BACB Professional and Ethical Compliance Code for Behavior Analysts has multiple statements about advertising – or marketing – as it relates to behavior analysis services.

For instance, section 8.0: Public Statements, addresses the following topics:

  • 8.01 Avoiding False or Deceptive Statements
  • 8.02 Intellectual Property
  • 8.03 Statements by Others
  • 8.04 Media Presentations and Media-Based Services
  • 8.05 Testimonials and Advertising
  • 8.06 In-Person Solicitation

Looking more closely at each of these subsections in the Compliance Code can help ABA companies to market their services in an ethical manner.

Section 8.0: Public Statements begins with the following statement:

“Behavior analysts comply with this Code in public statements relating to their professional services, products, or publications, or to the profession of behavior analysis. Public statements include, but are not limited to, paid or unpaid advertising, brochures, printed matter, directory listings, personal resumes or curriculum vitae, interviews or comments for use in media, statements in legal proceedings, lectures and public presentations, social media, and published materials.”

When purchasing advertising services for your ABA company, you want to work with a service that will support you in your efforts to comply with the BACB Compliance Code as well as a service that will promote your services in a positive manner.

A few tips on marketing your ABA practice per BACB ethics

  1. Don’t provide false or misleading advertising for your services. Express the services that you provide in an honest and ethical manner (Ref: Ethics item 8.01a)
  2. If you provide non-behavior analytic services as well as behavior analytic services, use the phrase: “These interventions are not behavior-analytic in nature and are not covered by my BACB credential.” to show consumers that the non-behavior analytic services are not provided as ABA services (Ref: Ethics item 8.01b)
  3. When advertising your services (as well as within everyday clinical practice), do not use copyrighted or trademarked materials without proper permission (Ref: Ethics item 8.02a).
  4. When you seek out advertising services for your business, you take responsibility for the messages that are sent on your behalf. When using an advertising or marketing company, you should have trust that they understand this ethical guideline. Using a marketing service, such as – which is created by a BCBA with online marketing experience – can be a safe and trustworthy way to go for this reason (Ref: Ethics item 8.03a).
  5. You may consider including the following in your advertisements: types of evidence-based services that you utilize in your practice, qualifications and credentials of your staff, and/or objective outcome data about your services.

When marketing your ABA services, be sure to comply with the BACB Professional and Ethical Compliance Code. One way to do this is to use a service like that found online at

Marketing Your Applied Behavior Analysis Practice

Heather Gilmore, MSW, BCBA

Heather is a freelance writer, Board Certified Behavior Analyst (BCBA), and social worker. Heather takes interest in topics related to parenting, children, families, personal development, health and wellness, applied behavior analysis, as well as Autism, ADHD, Depression and Anxiety. Contact Heather if you would like to inquire about obtaining her freelance writing services. You can view more articles and resources from Heather at and email her at [email protected] You can also advertise your autism services at one of Heather's websites: Heather is the developer of the "One-Year ABA Parent Training Curriculum."


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APA Reference
Gilmore, H. (2019). Marketing Your Applied Behavior Analysis Practice. Psych Central. Retrieved on July 9, 2020, from