Does Psychology of Greed Explain Current Crisis in UK Sport?

psychology of greedSam Allardyce has resigned from his “dream job” as manager of the England football team, partly because he discussed accepting a seemingly dodgy £400,000 deal with undercover newspaper reporters, but the psychological puzzle remains: why the pursuit of yet more cash, given he was on a £3 million-a-year contract plus bonuses?

Revelations of widespread corruption involving backhanders and ‘bungs’ in a sport awash with money, by managers and agents already being paid astronomical sums, resonates with greed in other professions such as banking, where an insatiable appetite for yet more apparently led to risky behaviors with calamitous consequences.

Allardyce’s apparent greed may have lost him his job and plunged English football into a crisis, threatening the fans’ faith in the game, but was it not also the greed of financiers and their reckless decisions to line their wallets that produced the subprime mortgage crisis in the USA and the debt crisis in Europe involving into a global economic catastrophe?

Is Greed a Growing Problem in Modern Times?

Patrick Mussel and Johannes Hewig from the Julius Maximilians University Würzburg Department of Psychology in Germany have just published one of the most up-to-date and in-depth investigations of the psychology of greed.

Ravenousness can be for more than money, but an insatiable desire for more can apply to excessive want for power, status, food or sex. Athletes have recently been accused of dodgy use of performance enhancing drugs under the cover of medical exemptions – as some of those accused were already champions anyway. If proven true,ould these allegations attest to a kind of greed when it comes to winning?

Insatiability seems to land people in trouble because it’s not merely about wanting more, but seems to include incredibly strong drives leading to ignoring warning signs that their voraciousness is going to end in self-destruction.

Psychologically, greedy people may therefore be running away from something unpleasant (some kind of state of deprivation), not just hurtling toward something desirable. Does a feeling of never having enough become an itch which it’s impossible to scratch for deeper psychological reasons?

If greed is a desire to get more at all costs, it explains the appetite for risking everything. It’s this self-destructive element, not just merely wanting more, that lies at the heart of the psychological enigma that is gluttony.

Status and Power

The authors of this new study, entitled, “The Life and Times of Individuals Scoring High and Low on Dispositional Greed,” point out that greed is also related to status and power and therefore could be viewed as a wider problem of our whole society beyond the merely personal.

For example, in a capitalistic culture, income and wealth determines social and economic status. This status is signalled or becomes visible to others, through ownership and display of expensive and prestigious objects.

The desire for more, therefore, becomes a strong striving for status.

So one psychological account of greedy people is that they are chronically insecure and constantly need more, to prove to others how worthwhile they are and deserving of respect.

This study, published in the‘Journal of Research in Personality, used a variety of risk and economics experiments to explore the personality of the greedy.

The investigation found the greedy scored low on the personality trait of ‘agreeableness’, which could be interpreted as a tendency to be compassionate, cooperative and helpful, as opposed to being argumentative.

Because of these more unpleasant aspects of personality perhaps the greedy become less popular. So are they compensating by trying to impress you with having more stuff?

Greedy people were also found in this study to be more assertive (which may explain why they rise to the top of organisations and society), but greedy people also had a strong tendency to be more mean and selfish.

Link to Psychopathy

The authors of the study were surprised at how strongly greed was linked to certain aspects of psychopathy, including in particular, deficient empathy, disdain for and lack of close attachments with others, rebelliousness, excitement seeking, exploitativeness and empowerment through cruelty.

This study found that greedy people pursue pleasure and satisfaction without regard for and at the expense of others.

This finding perhaps explains the trail of disaster and suffering that greedy people leave in their wake following their rapaciousness, producing not just a personal catastrophe but a disaster for others. This situation was the case with the financial crisis, with all the consequent unemployment and personal suffering involving millions across the globe.

There is also the suffering that must be the lot of those in close relationships with the greedy when everything suddenly goes badly and a previously glittering career ends in ruins and humiliation.

This study also uncovered that an avaricious appetite for desirable stuff appears incompatible with a solid desire for interpersonal closeness, empathy or altruism.

This result appears at odds with conventional economic views where greed is seen as a desirable and an inevitable feature of a well-regulated, indeed, well-balanced economy.

Previous research found that greed is positively associated with competitiveness and being more productive, suggesting that greed may be helpful for getting ahead.

If earning a lot of money is an indicator of success, surely it is because this accomplishment implies desirable personal qualities such as autonomy and independence. We admire people who have a lot because it looks like they deserved it, having struggled nobly for it.

However, if constant striving for yet more stuff is at the expense of others, this behavior now starts to look greedy.


Does Psychology of Greed Explain Current Crisis in UK Sport?

Dr. Raj Persaud & Dr. Peter Bruggen

Dr. Raj Persaud & Dr. Peter Bruggen are regular contributors to Psych Central Professional. Dr. Rajendra Persaud, also known as Raj Persaud, is a leading consultant psychiatrist, broadcaster and author of popular books about psychiatry. He is well known for raising public awareness of psychiatric and mental health issues in the general media. He has published five popular books and has received numerous awards. The Times recently placed him as one of the Top Twenty Mental Health Gurus in the world.

Dr. Peter Bruggen was part of the UK Royal College of Psychiatrist's Podcast Editor Team, with Dr. Persaud. From 1969 to 1994 he was a consultant psychiatrist at Hill End Adolescent Unit, St Albans. He was also a consultant psychiatrist from 1969-90 at the Tavistock Clinic. His work has featured family therapy at the death bed, working with families in the community rather than admitting adolescents to hospital, and staff relationships. Dr. Bruggen has also written three books, including Surviving Adolescence and Helping Families (both with Charles O'Brien), and Who Cares? True Stories of the NHS Reforms, for which he conducted face-to-face interviews with one-hundred people.


APA Reference
Dr. Peter Bruggen, D. (2019). Does Psychology of Greed Explain Current Crisis in UK Sport?. Psych Central. Retrieved on October 27, 2020, from


Scientifically Reviewed
Last updated: 21 Sep 2019
Last reviewed: By John M. Grohol, Psy.D. on 21 Sep 2019
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