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Five Blog Templates for Counselors

blog templates for counselors

Blogging does not have to be difficult. These five blogging templates will help you learn to structure your thoughts around specific topics. The five types are: 

  1. An authoritative post
  2. Comment on a video
  3. Description of a diagnosis or treatment
  4. Alleviating a symptom
  5. Interview

There are numerous other types of blog posts, but for someone just getting started these are the essential five. 

Authoritative Blog Post Template

This post is a great way to show authority in a specific topic. It might be a larger topic you cover like anxiety, depression, DBT or marriage. These posts are usually 1,500+ words. 

Here is the structure:

  1. Introduce the Topic
  2. How do people feel about this topic? 
  3. What stands in the way of progress of this topic? 
  4. How can people solve this problem? 
  5. What are next steps?

Include your bio with picture and links to other pages on your website

For example: 

Introduce video game addiction

History of people’s feelings about video games, benefits and cons of it.

Several things stand in the way of getting help: generational divide, a lack of communication, lack of research and newer treatments. 

There is diversity in treatment of video game addiction, some of the experts say this, here’s a video one of them made and here is some research from…

Ten questions to ask yourself, son or daughter are…

Ways to build an authoritative blog article are to: 

  • Get quotes from researchers or counselors that treat video game addiction
  • Embed videos about video game addiction
  • Embed infographics

Blog Post about a Video Template 

This blog post is great for quick hit posts that don’t take much time. It shows you have a sense of humor, know what’s trending, and that you have valid opinions. 

Here is the structure: 

  1. Why were you drawn to this video in 3-5 sentences? 
  2. Embed a video you find entertaining
  3. What are three truths that this video touches on? 
  4. What is the take away from this video that someone can take action on? 

Include your bio with picture and links to other pages on your website

For example: 

I love this video about parenting because it’s hilarious and it also touches upon several truths. 

I’d then talk about how this video touches on connection through hardship, art and music transcending daily life and the importance of play in a family. 

The big take away is to find something common to work on with our spouse and kids. 

Ways to build a blog post with a video: 

  • Look for trending or popular videos on YouTube
  • Think about how you’d talk about this with friends
  • Write notes as you watch it a few times

Blog Post on a Diagnosis or Treatment Modality Template

These posts are great for internal and external linking. This is similar to an authoritative post, but usually shorter and specific around one diagnosis.

Here is the structure: 

  1. What are common symptoms people notice about the diagnosis or treatment
  2. How is the diagnosis officially give, cite appropriate research/diagnostic manual
  3. In your own words, how does this diagnosis affect daily life? 
  4. What are typical treatments of this diagnosis? 
  5. What are actions someone should take with this diagnosis

Include your bio with picture and links to other pages on your website

For example: 

There are three main reasons for seasonal depression, it’s often labelled “SAD” or “Seasonal Affective Disorder.” 

SAD has often been dismissed or has been said to “be in your head.” 

Progress is not made because of family influence, friend influence, cultural and work influence and a feeling of “I should be able to overcome this.” 

Effective treatment of Seasonal Affective Disorder is: full spectrum light therapy, exercise, socialization, a mild SSRi and individual counseling

Here are 10 questions to ask yourself about Seasonal Affective Disorder. 

Ways to build an authoritative blog article are to: 

  • Get quotes from researchers or counselors that treat this disorder
  • Embed videos about SAD
  • Embed infographics
Five Blog Templates for Counselors

Joseph R. Sanok, MA, LLP, LPC, NCC

Joseph Sanok

Joseph R. Sanok, MA, LLP, LPC, NCC teaches consultants how to become better consultants through his website Joe also helps counselors with growing private practices through his website He also loves sailing and playing with his two daughters.


APA Reference
Sanok, J. (2016). Five Blog Templates for Counselors. Psych Central. Retrieved on December 10, 2018, from


Scientifically Reviewed
Last updated: 1 Jul 2016
Last reviewed: By John M. Grohol, Psy.D. on 1 Jul 2016
Published on All rights reserved.