3. A Way to Grow the Size of Your Website
The third thing you must have on your website is something that allows you to grow the size of your website. According to the 2014 Search Metrics Report (a yearly report that covers all the latest search trends), the bigger the website (AKA the more pages on your website), the higher the website is ranked.
So how do you actually grow the size of your website?
The easiest way to grow your website is by blogging consistently. Each new blog post you write is essentially adding a new page to your website. So, the more blog posts you have, the bigger your site.
When it comes to the actual blog creation process, we recommend writing a 600-word (minimum) blog post at least once per month.
If you can manage more than one quality post each month, then definitely write more. Blogging consistently also allows you to share more information with your website visitors (AKA potential clients) and potentially connect with them on a deeper level than on your specialty pages.
One thing to keep in mind: in order for this to have an effect on the size of your site, your blog must be integrated with your website – it cannot be on a separate blogging platform (like Blogger or WordPress.com).
4. The Ability to do SEO on all of Your Pages
The last thing your therapy website must have to ensure it works is the ability to do SEO on all of the pages.
You may be wondering what SEO is, exactly, and why you need to know about it.
Well, SEO stands for search engine optimization. It’s a fancy term for something fairly simple: telling Google what your website page is about. In plain English, it’s a way to communicate with Google (and those searching for you on Google). Without having a website that is well optimized, you are preventing your potential clients from finding you online.
Incorporating well thought out SEO on each page is important for ranking your website, as well as encouraging someone to click through to your website once they have found you on Google.
Luckily, if you create individual pages for each of your specialties, SEO is already strategically planned-in from the get go. Having individual pages for each specialty shows Google that you specialize in, let’s say, couples counseling in Austin, Texas; and with a good marketing message (another fancy term for the content on your website), you also show Google that you are an expert in that field.
If you have a WordPress website, we recommend using the SEO plugin, Yoast. Yoast will allow you to easily add high-quality title tags, meta descriptions, focus keywords, and more to each page on your website.
If you have a Squarespace website, you can easily fill in the SEO fields as well. Other website platforms are a little tougher, but most allow you to do SEO.
If you incorporate these four things on your therapy website, you stand a better chance of reaching potential clients and keeping your practice full.
Make sure you have a clear path for visitors to follow when they land on your site, connect more deeply with your potential clients by creating pages for each of your specialties, grow your website while providing helpful and interesting content by blogging consistently, and incorporate SEO on all of your pages.
Focus on these four things, and your therapy website will work for you.
Woman at the computer photo available from Shutterstock