How to Capture Ideas in a Blog

blog, blog, blog - blogging concept on a napkin with cup of esprWhat if you have too many ideas? Your blog is full of everything, all at once, and is all over the place. What do you do? 

I have too many blog ideas

If you have too many ideas, that’s a really good thing! Currently, Google likes longer articles, but that could change overnight and change back the night after that. Here’s a strategy that works to bring all of your ideas together, create better content, and help you rank in Google.

Focusing Blog Ideas Tip #1: What’s Your Main Point? 

When writing a blog post, stick to one central theme. Start with sketching out your main point for the blog post. If you have six ideas, write six blog posts. Sometimes you don’t know this until you start writing. That article on anxiety just turned into a series on anxiety. For example, a post might be about depression. 

Everything I write needs to support that theme:

  • How people feel about depression
  • Why you should address depression
  • What to look for in a counselor that treats depression 
  • Five examples of depression in disguise

Before I gave the examples, I wanted to make sure that I covered why someone should blog and what stands in the way of it. If you missed that, it was in my last article. 

Focusing Blog Ideas Tip #2: It’s Just a List

When I discovered that books, blogs and other info products were just lists of lists, it made everything so much easier! Blog posts are just lists. Each subpoint is another list. Think about these blog posts: 

  • How to reduce anxiety in the summer: It’s just a list of a bunch of things that reduce anxiety.
  • Seven things Principals need to know about ADHD: It’s just a list, framed around education
  • Nine ways to show you love your spouse: It’s just a list of nice things, framed around marriage

They are all lists! After you have your central direction or point, start listing out ideas regarding that point.

Focusing Blog Ideas Tip #3: Stay Focused

With counseling blogs, you really want to serve a function. Don’t get too deep into your own storytelling. Stay focused. Be short-winded if that makes sense. Huge authoritative posts are great, but function is most important. 

If you work with young parents and kids, get hyper into those topics. Don’t talk about play therapy, toys, fair-trade shade grown butter and a paleo diet all in one post. Take each topic one bite at a time. 

It’s true in your own time as well. Set clear limits for how long you will write. If you get stuck, do something else. 

But It’s Already Been Said?

Someone going through my blogging course recently asked me: 

“There are a zillion and one blogs out there. Why would anyone want to read mine? What could I possibly have to share that hasn’t been written or at least written about, already? I just want to do counseling. And yes, I feel as whiney as that sounds. Sheesh.” 

This is how I responded: 

There are a billion women out there, why would anyone be friends with you? 

Because you are you! You have amazing and interesting quirks, things that no one in the world does. You have unique opinions that are different and framed uniquely based on YOUR experiences. Your voice, adds a color to the conversation that never existed. 

Your opinions on parenting

and marriage

and anxiety

and depression

and family

and boundaries

and sex

are totally unique! 

That is why you need to blog!

Now that we’ve covered how people feel about blogging, why you need to blog, and what gets in the way of blogging. In the next article, I’m going to give you five templates to use for your blogs. 


How to Capture Ideas in a Blog

Joseph R. Sanok, MA, LLP, LPC, NCC

Joseph Sanok

Joseph R. Sanok, MA, LLP, LPC, NCC teaches consultants how to become better consultants through his website Joe also helps counselors with growing private practices through his website He also loves sailing and playing with his two daughters.


APA Reference
Sanok, J. (2016). How to Capture Ideas in a Blog. Psych Central. Retrieved on May 30, 2020, from


Scientifically Reviewed
Last updated: 27 Jun 2016
Last reviewed: By John M. Grohol, Psy.D. on 27 Jun 2016
Published on All rights reserved.