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Psych Central Professional


Business Mindset for Therapists

5 Steps to Taking Action in your Private Practice

Being in private practice may just be the best decision you’ve ever made for your career.  You get to serve the clients you want to serve, and your earning potential as a private practice owner far exceeds most agency jobs. The best part?  You get to call the shots. But with all of that freedom, do you ever feel like you have too many ideas and not enough direction? It’s time to take five...

Business Mindset for Therapists

Niche & Specialization: Ethics or Business?

Last week we presented at the Therapy Reimagined Conference in Los Angeles to a room of passionate clinicians in private practice. We spent 90 minutes digging into the ethics of niche and specialization and how it impacts client experiences and outcomes from the first contact to termination. In many ways it really came down to the question:

Niche & Specialization: Is it a business decision or an ethical decision?

The truth is, our businesses are based on the legal...

Business Mindset for Therapists

Private Practice Success

What makes a private practice successful? Why can one therapist start a private practice and be full in just two months, while another therapist is struggling to fill their calendar two years after their doors open? And, is a full schedule really the sign of whether a private practice is successful or not? The truth is, every person's private practice needs and every situation is different. Creating a successful private practice requires you to do some research, understand...

Business Mindset for Therapists

How a Therapist Changed Austin Coworking

Getting a graduate degree in Psychology can leave a lot of therapists feeling like they have limited options for how to use their psychology degree. But, when you are passionate about humans, the way they relate, and how to help them live great lives, there are actually limitless options for how you can take that vision into the world.

Laura Shook Guzman is a somatic therapist in Austin, TX who took who her passion, education, and...

Business Mindset for Therapists

When to ask for help in your private practice

Many private practices start off as solo-preneur adventures. This means you, as the owner, end up wearing a lot of hats. Newsflash, that can be tough when you have only one head. BUT it's not impossible.

Each one of us brings strengths when we start this journey. Some of us are great with money and understanding numbers (not me). Some of us love to plan and implement strategies (totally me). Others of us just want to do...

Business Mindset for Therapists

Ways to Invest in Your Private Practice

Like any relationship, your private practice needs attention. It can only give to you if you give to it. But what does that look like and does it always have to involve money? Buying your office furniture, setting up a beautiful websites are just a few drops in the bucket to meeting the needs of your practice. And yet, that is what we often focus on.

Here are ways to invest in your private practice so that...

Business Mindset for Therapists

My Favorite Private Practice


Let's take a moment and really think about what you are doing in your private practice right now. Think of it as a piece of art that you shape over time, adding layers and textures.

Do you like what you are creating?
Is it beautiful?
Is it inspiring?
Is it invigorating?

You look to the top of it, and notice a dull edge. That little area is a problem area. Does it ruin the whole piece of art? No, but sure...

Business Mindset for Therapists

Why 2018 is the year to get your private practice business plan solid.


There are many tasks and projects that come with building your private practice. Let's face it, once you start seeing clients, a lot of those projects end up in the "deal with it one-day" pile. But what if one-day is now? What if some of those items are crucial to your success down the road.

Many of us wing it when we start. We get the office, network our tushes off, and build a decent website for...

Private Practice Blogging

The Ultimate Private Practice Training Series: Marketing 101

Marketing 101 where we are going to explore the foundations of your marketing plan.

Assess your current marketing by asking these questions:

How many calls are you getting per month?
How are they finding you?
How many of them schedule?
What are your favorite clients typing into Google before or when they finally find you?
What words do they use to describe the issue they are trying to resolve during the first contact?
How many weeks on...