Last time we talked about your writing your marketing message for your private practice here. Now let’s talk about what to do with it.
How do you get your message out to the world?
Start with who you know. My friends and colleagues knew me, but they didn’t all know who I helped and how. Phone calls are better than emails. They are more personally, connecting and typically are more poignant than email. Start calling people you know. You don’t have to do coffee with everyone, but you want to at least have a conversation.
Connect with those you want to know. The people in your life may know of other connections that will be valuable to your business. Don’t be afraid to ask for an introduction. You can also seek new connections through simply calling and reaching out or connecting on LinkedIn.
Just remember, you are here to serve and find out how you can support others. Ask the people you know and meet what you can do for them first. That is what matters most. They will remember you just for that alone. But when your message is clear, they will remember you specifically for what you do and who you help.
Use online media. This is another format to get the word out. As you build connections, caring about people, your website and social media profiles can also send forth your message of awesomeness. When people read your message, you want it to resonate and you want it to be clear how they can further get to know you. So have a few people take a gander at your copy (what you have written) and find out if it is really clear. Make sure the people that give feedback aren’t just being sweet but know that you need clear honest feedback.
Speaking is amazing! If you want people to really connect with you, speaking is the way to go. Check out places that your ideal client frequents. For some of you that may be a church, a support group, a book club, or a business meeting. Speak on your passion and at the end, share how they can further get to know you. Speaking is a great opportunity to provide massive value because you have a captive audience that wants to learn from you. You can also speak to potential referral resources as well.
Print it out. This is a common route for therapists. I often hear of therapists making flyers and brochures. This isn’t in the top of my list because, it isn’t as personal and it is common for people to just throw that stuff away. But there are times where it is great. Doctors love that kind of thing. A local coffee house lets people post on a bulletin board about local events. If that is where your ideal client goes, then go for it. Just remember that amazing message of yours has to be on it.
Relationship building, online and offline media and speaking are just a few of the ways to spread the message of how you help. What other ways have you tried? Share below!