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Private Practice Kickstart
with Miranda Palmer, LMFT
& Kelly Higdon, LMFT

Social Media Management Tools and Costs

Social Media Management Tools for CounselorsSo we have talked about why you need social media, how to plan your strategy and tips and tricks for posting. Lastly, I want to share with you the tools we have used to get our social media out to the world.

This by no means is an exhaustive list. Google any social media management list and you will find a ton of information. These just seem to the be the ones we recommend to our coaching clients, have used ourselves and have a low cost or no cost entry point.

Keep in mind, with tools you want to see not only the function of the tool but any analytics that come with it. Often for a single clinician in a private practice, there is no need to upgrade and most of us can get by on the free stuff. So let’s get started!

Buffer App: Think of it like a gas tank for your social media. Load it up and let it automate posts for you. You can post on a schedule or immediately. It offers suggestions for your newsfeed, can link up to your blog so you can share straight from the app and it is simple/easy to use. You can link multiple social media accounts such as Google +, LinkedIn, Facebook and Twitter.  Investment: Free to $102 per year

Hootsuite: Monitor all of your social media feeds from one place with Hootesuite. You can set tabs for each platform and then manage posting, retweets and social sharing. It is one of the most popular tools for managing social media.  Investment: Free to $10/mo

SumoMe: If you want people to share your information, you have to make it easy for them to do so. SumoMe has a share bar that can easily be installed on your site and will encourage people to share your content on their social media feeds. Investment: Free

Latergram: If you have an instagram account for your business and want to be able to automate your posts, Latergram can help you get your instagram images scheduled. Investment: Free to $24/mo

IFTT (If This Then That): Use this to connect profiles together. For example, you send a tweet and you trigger it to be posted on your facebook page. There are other recipes that do nifty things for your business, but to keep it simple you can link your social media accounts together here. Investment: Free

Tweepi: This has sky rocketed our twitter account. With tweepi you can flush unfollowers, cleanup inactives, reciprocate following and follow new people on twitter. If you want a twitter profile that engages people that are active on twitter and care about what you have to say, this is a great tool. For an extra cost you can use their bulk unfollow/follow to manage your account. Investment: Free to $15/mo

Tweetdeck: A platform now owned by twitter that allows you to monitor trends, your feed, search hashtags and track events. Investment: Free

BuzzSumo: Check out the top content being shared from your website and from others. Discover who the influencers are in your niche. A great way to see the viral impact of your social media posts. Investment: Just get the Free account

Pinvolve: If you like to pin then Pinvolve can set up your pins to be reposted on facebook. Investment: Free

So what do you use for your social media management? Post below and share more resources!

Did you miss the beginning of this series? Check it out here!

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Social Media Management Tools and Costs

Kelly Higdon, LMFT

Kelly Higdon, LMFT is a private practice expert that believes therapists are some of the most important healers in the world. She teaches therapists how to grow successful businesses from scratch and to move beyond the couch with multiple streams of income. Get to know Kelly better through her free private practice marketing trainings, the Business School Bootcamp for therapists, or through private practice consultation.


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APA Reference
Higdon, K. (2019). Social Media Management Tools and Costs. Psych Central. Retrieved on May 25, 2020, from