Our website is on the first page of Google for some really awesome search terms. But, did you know we some days get MORE traffic and clicks coming from Pinterest than from Google? Our SEO is top notch- so why are we getting more traffic from a silly site like Pinterest?
Why Pinterest Sometimes Works Better and Faster Than Google
- Pinterest is more fun than searching for business advice. We’ve had several people tell us that they stumbled across us while looking for a tree, or dreaming up ideas for their private practice! The drawback is that people who aren’t searching for help are less likely to purchase your services or call immediately. The cool part is there are a LOT more people ignoring problems than actively searching for solutions. And, we can tell you from our experience, several of those people who weren’t “looking” enrolled in our Business School Bootcamp for Therapists!
- Pinterest is a fun, visual medium. The visual nature of Pinterest is more engaging than searching for things on Google. You have an amazing opportunity to draw someone’s eye by giving them great content.
- Pinterest is all about sharing awesome stuff. Yes, this does mean to make it on Pinterest you need to be sharing awesome things! But, we know you- you are awesome! Most of the therapists we meet have a MILLION awesome things they could share with the world, they just need help with uncovering what to share, when to share, and how to share it easily and quickly.
- Pinterest is all about sharing awesome stuff. Yes, I just said that. People on Pinterest WANT to stumble across cool information and they socialized to repin and share the information. This makes it easier for your information to get a broader reach. The truth is, you have great information and expertise and it would be great if the world at large knew what you knew!
How can therapists starting or growing a practice use Pinterest?
- Create great content. No matter how many great images you share on Pinterest- if your content isn’t great, it won’t do anything for your business.
- Create relevant content. Create material that the kind of clients you want calling you would identify with and want to read. Keep it simple, impactful, and powerful.
- Don’t hide your content. On Pinterest it isn’t about linking to pages with e-mail optins- it is about linking to great, yummy stuff. It is great to have an email opt-in on your site- but focus what you share on Pinterest to great content that makes them search out your opt-in!
- Create clear graphics. Create a graphic that you insert into your blog post that includes the title of the blog, what they will get from reading it, or a powerful quote. I’ve found the first two are more likely to get clicks to your website, while a cool quote is more likely to get re-pinned- but the full post won’t be read.
- Make it easy. Make sure it is easy for people to “pin” your image. Include a pin it button or turn on the functionality in your web site settings.
Hope that helps today!