If your website doesn’t compel people to call you, it doesn’t matter how much traffic you get. This means learning or paying for Google AdWords, SEO, Facebook Ads, etc. doesn’t make sense until the few people who visit your website start actually calling you.
If people who call you don’t feel confident enough to schedule with you, it doesn’t matter how converting your website is. You will get lots of phone calls and looky-loos and just get frustrated.
If people who schedule with you don’t work with you and have a transformative experience, they won’t finish therapy with you- and they won’t refer their friends to you.
If people schedule and come to see you regularly and you have a “full” practice but if the income that practice provides doesn’t support you financially- you won’t be able to sustain the practice in the long-term.
If you are struggling financially you won’t be able to afford consultation, trainings, or vacations that allow you to keep your clinical skills fresh and stave off burnout and provide exemplary services.
APA Reference Palmer, M. (2019). Why Private Practice Consultants Talk About Money. Psych Central. Retrieved on May 24, 2020, from https://pro.psychcentral.com/kickstart/2015/09/why-private-practice-consultants-talk-about-money/