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Private Practice Kickstart
with Miranda Palmer, LMFT
& Kelly Higdon, LMFT

3 Quick Tips For Making Professional Profile Videos with Cúpla Media


A profile video can be a little like a power tool – sure it’s helpful, but for some it feels inaccessible or scary. We get it. These are words we often hear from clinicians:

•  I don’t know what to say.

•  I don’t know how to make a video.

•  I’m afraid it’ll look bad.

We want to help.

A profile video is a short 1-3 minute clip that helps people get a sense of your presence and your passion. Often when people look online for a therapist they’re asking themselves,

“Can this person help me?”

“Will I feel comfortable around them?”

Too often, these vulnerable questions are often answered by a grainy thumbnail profile picture and a small list of services. If you’re looking for a therapist, wouldn’t you want to have a better sense of who they are before calling? A profile video can fill this gap and help the person feel comfortable reaching out and connecting with you. While we offer a video production service, it’s often convenient for clinicians to create video themselves.

We want to show you 3 things you can do to make your self-made videos look great. Do these tips in order, and we can assure you your video will look and sound much more professional, without ever buying equipment!


Start with lighting. Here’s the 2 things you need to remember with light:

  1.  Use indirect sunlight. If in an office, turn off your fluorescent light and move toward a large window so it lights up your face. Feel free to keep small lamps on in the background, so long as they’re not lighting your face.
  2. 10:00/2:00 Rule. Say the chosen window is 12 o’clock, your nose when facing your camera should be pointed toward either 10:00 or 2:00. This lighting gives your face some shape.


After you’ve found good indirect sunlight at the 10:00/2:00 position, you want to set up your camera so this lighting is captured when you look straight at the camera.


Use your smartphone’s back camera. Stay away from laptop cameras, or the “selfie” camera that allows you to see the screen while you film. Likely the most high-quality camera you own is on the back of your cell phone. Turn the phone on its side so the image is longer than it is tall.Set camera at eye-level. This is essential. Cameras that are not at eye-level turn out like this:

This viewing angle is straining on viewers and doesn’t help you connect well with clients. Eye-level video communicates mutuality and engagement.



Sound quality is MORE important than video quality. There is one thing you can easily do to increase the quality of your audio: lavaliere. A “lav” microphone clips to your shirt. This helps your voice sound crisp and clear, and removes much of the ambient noise that makes self-made videos difficult to listen to. You can accomplish this one of 2 ways:

  1. Use the headphones that came with your iPhone. These have a built-in microphone that you can fasten to your shirt. Don’t worry about it showing. Place the microphone part of the headphones about 6 inches below your collar bone.
  2. Buy a lavaliere. You can buy a reasonably priced lav that plugs into your smart phone. Here’s some! I’d suggest going this route. They’re inexpensive, and they’ll make a big difference.


The professionalism of your video makes a difference. It can help people engage with your message by removing small obstacles that make online videos difficult to watch.  We’ve created a free e-book that goes in-depth into all the details you need to know to make high quality professional videos, including our proven script-building method. Click here to grab a copy!



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3 Quick Tips For Making Professional Profile Videos with Cúpla Media

Kelly Higdon, LMFT

Kelly Higdon, LMFT is a private practice expert that believes therapists are some of the most important healers in the world. She teaches therapists how to grow successful businesses from scratch and to move beyond the couch with multiple streams of income. Get to know Kelly better through her free private practice marketing trainings, the Business School Bootcamp for therapists, or through private practice consultation.


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APA Reference
Higdon, K. (2019). 3 Quick Tips For Making Professional Profile Videos with Cúpla Media. Psych Central. Retrieved on July 9, 2020, from