A new year, a new focus, and a new opportunity to get your private practice business on track. There are many components to getting your private practice solid – business planning, financial planning, marketing planning and skill building. It can feel like a juggling act. That’s why we want to take you through some key components of your business and look at how each impacts the therapeutic relationship as well. When approaching your business, it’s good to slow down and take your time with each aspect. Otherwise, it can feel like you are simply putting out fires. First – look at your finances. Why start here? Because you need to make an income to keep the doors open. You can’t do your work without some way to sustain it financially (unless you have a trust fund or other stashes of cash). Also, we want you to consider how your fee is impacting your relationship with your client. Business decisions always impact the relationship. Second – consider who you serve. Once you know how to keep the practice afloat, you want to explore who you work with. This will keep your practice sustainable from an energetic perspective because you are seeing the clients you enjoy the most and your clients are seeing a therapist who is excited and qualified to help them. Third – Look at how you reach those clients. Your marketing, both offline and online is how you get your message out to those that need you most. It doesn’t have to be scary or overwhelming, in fact it can be simple. You get to decide what works for you! Fourth – Look at your website. We once had yellow pages and now we have websites. You want to be sure your message and spirit is clear online so you spend more time seeing the clients you want to see! Fifth – Consider growth. Once you have a sustainable practice, then it’s time to look to see if you want it to grow. Planning for this to happen from the beginning will help you lay the foundation for when you are ready to take off!
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