Marketing can feel like an endeavor that happens in bursts. You can be on top of things one minute and then the next, you just aren’t into it anymore. I have even met therapists who tell me they don’t do any marketing.
Sure, they may not do the traditional stuff, but the work they do with clients and the relationships they have built in their community are the marketing they are doing.
I think there is something to learn from this. They are doing what is most natural to them. When you fall out of love with working on your business, it’s time to see what you can eliminate and what you can align to who you really are.
May seem obvious, but don’t do stuff you hate and don’t do stuff out of obligation. You have to see the benefit. I don’t love love love blogging all the time, but it helps people and many people end up joining bootcamp because of it. I am in love with the results and that is motivation enough to keep me going.
If you aren’t seeing results, it’s time to ask why. It might be you haven’t given it enough time. Relationships, for example, are solid referral sources but take longer to foster trust. It might also be because it isn’t reaching the right people. If I work with couples, I much would rather market to a pastor who sees those couples than send out a facebook ad. Find your people and meet them there. Also, you may not have been consistent. You can send one tweet into the universe and then throw in the towel. Consistent action is the only action you should measure and evaluate.
You will also want to find out your marketing type. Are you a batcher – someone who will sit for a few hours and get a bunch done, then automate it? Or, are you routine maker who likes to do tasks on the regular in smaller increments but consistent ones? Time to just accept who you are and work with it.
APA Reference Higdon, K. (2019). Getting your Marketing Flow in Your Private Practice. Psych Central. Retrieved on July 9, 2020, from https://pro.psychcentral.com/kickstart/2017/03/getting-your-marketing-flow-in-your-private-practice/