- Clarity goes a long way. Be clear on your “why” of owning a private practice. There are many ways to serve, so why this way? Get clear on who you want to help and how you want to help. It will make a huge difference in how you market and launch. For example, in our bootcamp we want to help therapists build successful private practices and we do that through a lifetime training program that is online. Because we know we want to serve therapists in private practice, that will really whittle down where we do our marketing.
- Be patient and take your time. I can’t believe I am saying this because I love to pack things in, but there is something to be very intentional about how you launch your practice so that you do it well. Sometimes people launch way before they are ready. Sometimes it works, sometimes it doesn’t. A little planning can prevent some of the frustration. An example of this is when I talk to therapists about investing in training they want to take but they don’t have a budget. They end up feeling very defeated. Having something simple like a budget can help you with planning and making good decisions from the get go. It takes some time and research on the front end but will pay off big time in the long run.
- Have fun. Let your enthusiasm shine. People remember those who have passion for what they are doing. You can start out with an open house, reaching out to friends and family and sharing what you do, creating marketing materials that are a little bit more out of the box. Part of building a business is being creative. We hold a big party launching our bootcamp. We give away prizes and still provide education and support during our time with people. Plus we have more fun and it helps us sustain our energy for our work.
- Measure. Whatever you choose to do to launch your practice, ask yourself how you will measure it to know if it is worth continuing or not. If you build a website, you will want to revisit your analytics in 6 months to see how many visits you have and how they found you. If you get coaching, you will want to have a clear monetary figure in mind to how much of a return you want from the experience and you will want to create a timeline for when and how you will achieve that with your coaches’ help.
- Rinse and repeat. After you measure, launching must continue. It’s never a one-time thing and you are done. You are always going to be launching parts of your practice through the different ways you are serving your community. Never stop putting your practice out there!
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