Developing Your Niche
Niche – it should be easy right? It’s one of the biggest things we conquered in bootcamp and now we want to help you deal with this too.
Niche by definition is simply a specialized but profitable corner of the market. Choosing a niche gives your private practice a trajectory. When you have a niche, you are able to do market research needed for business planning. You also are clear in your marketing messages about who you help and how. Your niche will also influence your training choices, for example, couples specialist going through Gottman training.