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Private Practice Kickstart
with Miranda Palmer, LMFT
& Kelly Higdon, LMFT

Private Practice Marketing

Pinterest for Therapists

Why Pinterest is Sending More People Than Google

Our website is on the first page of Google for some really awesome search terms. But, did you know we some days get MORE traffic and clicks coming from Pinterest than from GoogleOur SEO is top notch- so why are we getting more traffic from a silly site like Pinterest?

Why Pinterest Sometimes Works Better and Faster Than Google



Pinterest is more fun than searching...

Business Mindset for Therapists

Therapist As Healer

A huge thanks to Lanie Smith, MPS, ATR for this guest post. A must read for all clinicians, no matter where you are at in the journey.
Wage peace with your breath.

Breathe in firemen and rubble,

breathe out whole buildings and flocks of red wing blackbirds.

Breathe in terrorists

and breathe out sleeping children and freshly mown fields.

Breathe in confusion and breathe out maple trees.

Breathe in the fallen and breathe out lifelong friendships intact.

Wage peace with your listening: hearing sirens, pray loud.

Remember your tools: flower seeds, clothes pins, clean rivers.

Make soup.

Play music, memorize the words for thank you in three languages.

Learn to knit, and make a hat.

Think of chaos as dancing raspberries,

imagine grief

as the outbreath of beauty or the gesture of fish.

Swim for the other side.

Wage peace.

Never has the world seemed so fresh and precious:

Have a cup of tea and rejoice.

Act as if armistice has already arrived.

Celebrate today.

-Judyth Hill, “Wage Peace”

The above poem is chock full of sage advice. It reminds us to practice our breath in the way Tibetan Buddhists do using what is called tonglen: to breathe in suffering and breath out comfort for others. This is an approach I can recall first discovering some 15+ years ago, desperately wanting to attain this level of presence and nonattachment to moments of joy, the same way I did not want to overidentify with pain and suffering. Granted, that was only the beginning. I was not able to truly experience any extended periods of presence until I started moving through some of my own history and the accumulation of past hurts.


Business Advice for Therapists

How to Name Your Private Practice

If there was one thing I would have done differently in starting my private practice, it would have been to pick a different name. Seems silly and maybe a bit vain, but with growth, these are some of the things you look back on, your starting points, and realize that there were areas you could have done better.

Knowing what I know now, I want to share with you how to name your private practice.
Which name are we talking about?
For some of you, you will have two names - your entity name and a DBA (doing business as). This varies from state to state, so please seek legal consultation regarding this.


Business Mindset for Therapists

Are you doing the work you love, the way you love to do it?

Article by Jo Muirhead. Thanks to Jo Muirhead for this inspirational post!

I see it all the time. Burn out, stress, not enjoying the people you are working with and generally those feelings you had when you were employed - those feelings that made you want to leave and start your own practice.

Let's make a promise to ourselves to start looking after ourselves and start accepting the RIGHT referrals so we can do...

Business Advice for Therapists

Sage Advice from Therapists Around the World

If you have ever wanted to glean encouragement and wisdom from other therapists who are in private practice, now is your chance. After surveying a few groups of therapists, these are some of the juiciest bits collated for you to use anytime you need support.

Building your private practice is as much about you as it is about others. As a business coach I have always said that your business is a mirror, reflecting your inner workings. Here is what others had to say:
Starting in private practice is so much more of a personal journey than you may expect. Take the time to address all of your own issues that come up so that you can be your most effective with clients. - Melissa Todd

You're likely to learn as much about yourself as the clients who come in, and if you're not, get some help. - Kimberly Wulfert

Be prepared for an identity crisis because you are asking others to believe in you, so you better believe in yourself. - Drina Nibbe

You are enough. - John Harrison

Be who you are as a person and as a therapist. The right people will find you. - Megan Hale

Be human. - Darlene Tando

Business Advice for Therapists

Real Self Care for Therapists by Jamie Stacks, LPC

Thanks to Jamie Stacks, LPC for this guest post. To learn more about Jamie, check out her bio at the end of the article.
Why self-care?
As a helping professional you wanted to make a difference, you were enthusiastic and ready to take on the world one client at a time. You had dreams, ideals and visions.  Then you discovered paperwork, productivity requirements, the emotional energy therapy takes and all the “other stuff” they didn’t teach you in grad school.  You are tired and frustrated.  You feel overwhelmed, like you will never catch up or make a difference. You are not able to fully be there for your clients, yourself or your family.

What is missing? Self-care is often the answer- one of the biggest ideas that as helping professionals and advocates of holistic healthy living you preach to your clients- you forget to practice. Learning to live with intention and renew the energy you need to take care of your family, your clients and most importantly – YOU is self-care.

We all need to practice self-care and in the life of a helping professional the act of self-care including total mind-body-spirit health becomes even more vital. As therapists, social workers, psychologists and other helping professionals we see and hear a great deal of trauma and extreme tragic stories. The idea of compassion-fatigue has been around for a while now. Compassion fatigue is estimated to affect between 15 and 85 per cent of health-care workers, and predominates in first responders, emergency medicine professionals and those involved with psychiatric patients and the terminally ill (Hooper, Craig, Janvrin, Wetsel & Reimels, 2010; Beck, 2011).

Self-care and self-compassion are vital to living a fulfilled life, however when I talk with clients, friends, family and especially colleagues and ask them what their self-care program is, they tend to look at me blankly. Most people do not have an active, living and thriving self-care program.


Business Mindset for Therapists

3 Myths of Being A Counseling Graduate Student

“I’m just a student.” I heard this hundreds of times at the ACA conference. I get it. You are probably told that a lot in school. But that quick little statement holds power and it can hold you back. “Just” minimizes you and opens the door for a few other commonly held beliefs about being in graduate school.
I don’t know anything
You can’t know everything and you never will. That’s what makes our field amazing. You will continue to grow and learn with experience. Yet, here you sit in school, your nose in books, observing, practicing, and learning. You made it into a program somehow and even at this stage in the process you are developing skills. You have a passion and a curiosity that is allowing you to build an expertise in relationships, in the human mind and being.


Business Advice for Therapists

Therapists – are you suffering from DIAS?

Do you have post-its stuck all over your desk? Does your inbox look like it hasn't been touched in months? Do you have headaches, ruminating about business plans and website designs?
You might suffer from Do It All Syndrome.
This is something many people have and don't even know it, especially when they are starting their counseling practices.

It's something a lot of people don't talk about either. Sure you knew when you started your practice you would be doing a lot of different things - finding an office (real estate agent), working on marketing and networking (website designer and PR), managing the money (accountant) and dealing with the day to day business stuff (human resources department).

It's a lot of hats to wear and if not managed, DIAS can take over which leads to serious burn out.