Psych Central Professional

Private Practice Business Planning

Private Practice Business Planning

Several months ago we developed analysis for therapists in private practice. It took them through an in depth series of questions that was aimed at helping them identify what was working in their private practice, and what needs extra attention.

Free Private Practice Analysis

Hundreds of therapists completed the free Private Practice Analysis within a few days. Of course. We learned a ton about the current state of therapists, social workers, counselors, and psychologists, in private practice today.

While we our analysis is by no means scientific, we saw some interesting correlations of the people who took the survey. In addition, because we gave people the opportunity to chat with us directly about the status of their practice- we got to follow-up verbally and expand on what the survey told us.

What a survey told us about business plans for private practice therapists.

Private Practice Marketing

A Message For All Private Practice Owners

Have you ever shopped for a therapist before? It builds a lot of empathy for our clients. Just get on any directory and look for an issues such as anxiety or depression and read through the profiles of the therapists listed.

How do you choose?

After awhile your eyes might glaze over at the repeated statements of years in the profession, technical terms of types of therapy used and the conditions treated. But then, someone stands out. Someone resonates with you. How does that happen?

They have a clear message.

The message you put out into the world should connect with a personal intimately and create a resonance that makes you stick in their mind which leads them to picking up the phone to reach out for help. You want to compel people to action.

So how is that done?

Your message needs essentially 3 components.

Business Advice for Therapists

Psychotherapy Networker: Picking a Great Conference

Have you ever been to a terrible conference? I have. While I've found something beneficial at EVERY conference I've ever attended- it is often because I am determined to make that experience worth my time. I go out of my way to make sure it is the best conference experience possible.
However, that doesn't mean there aren't conferences that are easier to get value out of. I was speaking to someone a few weeks ago about conferences and realized I am still talking about a conference I attended a few years ago. The Psychotherapy Networker conference rocked my socks off.
If you are starting out in private practice, your budget for trainings and conferences is pretty tight. So you really want to ensure you are investing in trainings that will truly inspire you and build your psychotherapy skill-set.

Why the Psychotherapy Networker conference was amazing:

Private Practice Marketing

Easy Marketing for Your Private Practice

Marketing: the action or business of promoting and selling products or services, including market research and advertising.

There is a belief in the therapy community that if you are a “good” therapist, you don’t need to do marketing. Trust me, my inbox has emails of therapists telling me this very thing.  However, I don’t buy that line at all.

Marketing isn’t a bad thing. It’s necessary and here is why.

Business Mindset for Therapists

I built a website for my private practice… but the phone isn’t ringing…

How do I get new clients from my therapy website?

Can you believe it? It took all you had to finally click "publish" and feel like your website is "done." And then you sat... and a little part of you hoped that the phone would just start ringing. However, it isn't quite that simple!

A website is like a book. Just because a book has been written and there are copies in the world, doesn't mean people will automatically start buying it. You need to let people know your website exists! Here are the first few steps to helping your new website be seen by actual people so the phone can start ringing: