I recently had a delightful chat with Australian counselor and consultant Clinton Powers via Skype about my evolution as a blogger. We talked about the many benefits of blogging as a marketing strategy, unexpected benefits that I’ve experienced through blogging, how to find your blogging voice, and how to address ethical concerns.
I hope you enjoy the interview. Below, I’ve summarize the main points of our lively discussion.
What are the benefits of blogging as a practice marketing strategy?
- Grow your practice by making it easier for clients to find you
- Build your brand online
- Fresh content improves SEO for your practice website
- Establishes you as a credible expert in your field
- Online networking with other mental health professionals
- Positive impact on readers all over the world
What are your tips for developing your blogging voice?
- Start where you are
- Reject perfectionistic tendencies
- Remember that you can edit
- Re-purpose previously written content (papers, presentations, other media interviews)
- Read and model after other therapists blogs
Where do you find inspiration for blog post topics?
- Share your philosophical background
- Write about themes you’re seeing in therapy
- Write about related news and current events
- Summarize new research and add your take on it
- Share other experts’ content, including videos
How do you make time to write?
- Write about the things that energize you and sound fun
- Schedule time to blog once a week
How do you avoid ethical concerns?
- Don’t share client information
- Don’t share personal information
This interview first appeared on AustraliaCounseling.com.au