One quick and easy way to generate content for a blog post is to answer a frequently asked question
What questions do you get asked over and over again about your practice? The questions can be about your therapy approach, about therapy in general, or specific a question about your practice. Make a list of common questions, choose one question and write your answer…and voila! You have a new blog post.
Here are a some sample questions to choose from or feel free to come up with on of your own:
- How do I know if a therapist is the “right fit” for me?
- Do you work with my insurance?
- How do I know if I need therapy?
- Is therapy confidential?
- I think my partner is depressed. How do I get my partner to go and see a therapist?
- My daughter is losing weight quickly. Could she have an eating disorder?
- What’s the difference between a therapist and a coach?
- How does talking to a therapist differ from talking with a friend?
- How long does therapy take?
- How will I know when I’m done with therapy?
Ok, colleagues. This challenge is so easy. Let’s get blogging! I’m excited to read what you come up with.
Additional reminders about the 2013 blog challenge
- Write and post your blog article in the next 2 weeks. If you miss the deadline or you read this article months later, that’s OK too.
- Post a link for this blog challenge in the comment section of this blog post.
- Read, comment, and share other therapist’s articles.
- Tweet your post using hashtag #therapistblog and tag @julie_hanks so I can retweet it.
- Pin it on the challenge Pinterest Board. I’ve invited everyone who posted a comment on the initial blog challenge post as collaborators so you can pin onto the group board.
- Spread the word and invite mental health colleagues to join the challenge. Articles can be added anytime throughout the year.
- Write no more than 600 words, make it easy to read, use a conversational tone, and gear your articles toward your ideal client (not other professionals).
- The goal of a professional blog is to provide value your website visitors, help them get to know your professional perspective, increase traffic to your private practice website, and build your practice.