advertisement
Private Practice
with Julie Hanks, MSW, LCSW, BCD

Marketing

Multiple Income Stream Success Story #2: Consulting

We are continuing our Success Stories of multiple income streams using the six areas I’ve previously highlighted: supervising, consulting, teaching, publishing, speaking, and writing.

Today we’re looking at number two on this list, Consulting. There are many ways a private practitioner can offer their knowledge for consulting purposes. These include: consulting with professionals, mental health agencies, corporate trainings, media contributing, and forensic consulting.

This success story is my own.

I love helping therapists create a...

Business

5 Reasons to Network With Other Therapists

As therapists, it’s easy to become isolated. We see our clients, fill out paperwork, perhaps read a book or two to brush up on certain skills, then go home. I certainly don’t mean to imply that the work of a clinical counselor is rote or is not stimulating, but as the nature of therapy is very private, it’s quite possible to get into a routine that greatly limits our interaction with other professionals.

Through my 13 years in private practice and 20+ years in the mental health field, I have come to understand the power of networking with like-minded professionals. Networking is cultivating relationships to facilitate the exchange of information (which may be related to the nature of the profession and/or to career and employment). For our purposes, it simply means being in frequent and meaningful contact with other therapists! This strategy has greatly benefited my practice and also me personally and professionally in numerous ways.

Here are 5 reasons to get out of your office and begin networking with other therapists:

Business

Multiple Income Streams Success Story #1: Supervision

In the past, I've written about increasing revenue using multiple forms of income (income not related to direct client hours). I offered five key questions to find areas where you might be able to enjoy adding some extra income to your private practice. In this series, I want to share the successes of private practitioners who have used these concepts to find areas that not only increase their income, but help reach their ideal clients and also fuel their passions.

Amy Tatsumi, MA, LPC, found that she could garner additional income and give back to the psychotherapy community by providing supervision to others training in her field. Amy estimates that 25-30% of her income comes from supervision and consultation services.

A Day In The Life

A Day in the Life: Meet Psychologist Laura Louis, Ph.D.

Dr. Laura Louis has worked in the field of psychology for over ten years. Her specialities includes multicultural counseling and helping couples rebuild trust and intimacy after infidelity. Using her professional expertise and experience, she authored a book entitled Marital Peace: 10 Things You Can Do To Divorce Proof Your Marriage.

Beyond her clinical career, Louis has provided consultation to different organizations and agencies to improve their productivity and efficiency through increased communication skills. She has worked in a variety of settings, including schools, court systems, domestic violence shelters, and psychiatric hospitals.

Peek into a day in her life as a psychologist here:


Business

3 Benefits of Building a Social Media Following


A sizable social media following demonstrates that you are a reliable and respected source.


Once you've set up your social media platforms of choice (Facebook, Twitter, Instagram, etc.), building a group of dedicated followers takes time. Though it may be discouraging to initially only have a few "likes" on your page, consistently creating and curating content and growing your following is a valuable strategy that can pay off. One of the objectives of expanding your readership (gaining more followers on social media) is raising your visibility in the community and attracting more clients. But beyond this, having a loyal audience can help bring you additional professional opportunities. Here's how:

Writing for reputable sites and outlets is one way to secure multiple income streams for yourself. In my own life and career, I am grateful for the opportunity to be a regular contributor for Psych Central and Answers and also to frequently write for other publications. And the reason that I'm able to have these kinds of additional professional experiences is because of my social media following!

Business

7 Factors That Affect Private Practice Income

Maintaining a successful therapy private practice takes a lot of time, effort, and skill. There are countless aspects of your business that require painstaking attention in order for things to run smoothly. It can be difficult to work so hard and still sometimes experience economic uncertainty, so it's important to analyze the causes of financial inconsistencies. Here are 7 factors that affect private practice income:

Ethics

3 Things Potential Clients Really Want to Know


We've spent thousands and thousands of dollars on graduate education, continuing education, advanced clinical trainings and years in practicum and under supervision. We have invested a lot in our credentials, and all of the impressive acronyms behind our names. PhD, LCSW, LMFT, RPT, CSAC, LPC  -- and the list goes on.

In my twenty plus years of practice, I have realized that what we value as clinicians is not necessarily the same thing as what those who are considering our services value. In fact, there are some principle criteria that we as clinicians need to meet in order for an individual to choose us as his/her therapist. Of course, there are exceptions. There are clients who are savvy to the ins and outs of mental health credentials, trainings, and certifications and are seeking help from someone in a specific discipline or with specific training. However, as a general rule, potential clients want to  answer "yes" to these 3 questions before they select you as their clinician.


Business

Extra! Extra! Using a Newsletter to Build Your Private Practice


If there is anything you've taken from reading posts on Private Practice Toolbox, it likely has to do with the importance of having a strong online presence to educate and serve your community. There's a lot to consider: social media, blogging, podcasting, SEO, etc. But there's another aspect of building your practice that we haven't quite covered yet: newsletters.

Newsletters are a tool you may consider implementing for your practice. A newsletter is a letter you send out to your clients and readers updating them on what's happening with your practice (it's a good idea to send them out monthly; you don't want to overwhelm your audience with too much from you, but you also don't want them to forget about you). They can be an effective way to connect with your readers and offer some insight on topics related to your specialty, inform them of any upcoming events or seminars, and just overall keep in touch.


Adventures In Private Practice

Therapist Turned Entrepreneur: Howard Spector, Founder and CEO of SimplePractice

I'm excited to introduce you to the kick off of a new series: Therapist Turned Entrepreneur and introduce to you a mental health professional who transformed his training into creating mental health related businesses. Howard Spector is a therapist turned entrepreneur and is the creator of TrackYourHours.com and more recently, SimplePractice management system. Here is his story:

Tell us about your background (college experience and degree, career beginnings, etc.). 

Wow, big question. I’ve had a number of careers as I tried to find the one that really fit. I attended USC for undergrad, and then after some years working in the entertainment industry found myself in Palo Alto while my wife was doing her medical residency at Stanford. I was always a bit of a technology geek and really connected with what was happening in Silicon Valley. We eventually ended up back in Los Angeles where I had some success with a number of technology companies. Then one day, I realized how disconnected I felt from the work I was doing and decided that I needed to reconnect with what was important to me, and also that a major career change was part of that. There was a particular school, Pacifica Graduate Institute, that I had always wanted to attend. Pacifica has a unique program where you basically live there for 3 days a month and are immersed in this wonderfully rich world of depth psychology. When I began school there, it felt like coming home. It was one of the most important experiences in my life, and I am very grateful for it.