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Private Practice
with Julie Hanks, MSW, LCSW, BCD

Business

Who’s Talking About You Online? Find Out With Google Alerts

Do you know who's talking about you and your practice on the web? If not, you should. My favorite way to to track who's talking is through Google alerts. Google alerts sends me an email whenever they come across "Julie Hanks" or "Wasatch Family Therapy" on the web. It's a quick and easy to see what information your name is being associated with, where you're being mentioned, who's quoting you, and more.

If nothing pops up about you and your practice on the web via Google Alerts over several months, that's helpful information too. If Google can't find you, then it's likely that you're potential clients can't find you either. To learn more about Google searches read my article Does Google Love Your Therapy Practice?.


A Day In The Life

A Day In The Life: Meet Professional Counselor Stephanie Adams



I've never actually met Stephanie Adams, LPC  face to face, but I like her a lot. I've connected with her on Twitter, exchanged emails, and visited her website so I feel confident that I can say that she's a "go getter" and like me, Stephanie loves to reach out to clients and professionals through technology.

She founded Beginnings Counseling & Consulting, a boutique E-Therapy practice based in College Station, TX, where she uses video conferencing, email, phone and real-time chat to meet with clients and coach beginning counselors. She's co-authoring a book "The Beginning Counselor’s Survival Guide" aimed at supporting new therapists in building their practice.
A Day In The Life
Thursday, November 17, 2011

6:15AM

Wake up and make coffee. Spend time with my husband before he leaves for medical school.

8AM

Check email and plan out the day.


Business

Mobile App For Your Private Practice? It’s Easier Than You Think

By now you know that I love technology, especially when it comes to practice building. I recently blogged about how shrinks can prepare for the mobile marketing revolution. Well, here's another cool way to make sure that your private practice website is "mobile friendly." You can now build your own private practice app! Seriously.

Last weekend I stumbled on this blog http://news.cnet.com/8301-1035_3-57336404-94/how-to-build-your-own-app-for-free/ and thought I'd give it a try.

My clinic website, Wasatch Family Therapy, has an active blog, newsletter, YouTube account, Twitter, and Facebook page and we pride ourselves in being fairly tech-savvy, so an app is the next step, right? In addition to providing clinical services, we highly value outreach and community education and technology and the Internet allow us to reach far beyond our own community in Utah.

In less than an hour, through the tools available on conduit.com I created a custom mobile "Wasatch Family Therapy" app, complete with it's own QR code (the code you can scan with a bar code scanner on your mobile phone). I was also able to set up a notification to my website visitors using a mobile device to select the app or open the full-version. Cool huh?


Business

Top Technology Tips To Streamline Your Practice

One of the many challenges of private practice, especially solo practice, is efficiently and effectively juggling administrative and practice management tasks with clinical work. Since I often blog about my favorite technology tips, I reached out to other therapists "in the trenches" of private practice to see what technology they find most helpful to streamline practice management. Here are the devices, programs, and software they use most and how it helps them successfully run their practice.

Dr. Trevor Small, Clinical Director and Psychologist for Bridges to Recovery, a private, behavioral health facility has several tech tips that help streamline his practice:

Quicdoc: This is a great program for documenting and following patients progress as well as helping with insurance requirements.
Therapist Helper: Billing software extraordinaire!
iCal: It is fantastic for billing and keeping track of patient hours.

Business

7 Strategies To Revive Your Dead Facebook Page


Do you have a Facebook page for your private practice? If not, read these articles first:
How To Set Up A Facebook Page and Facebook Pages For Therapists: Some Risks And Benefits

If you already have a practice Facebook page but there's very little interaction going on here are a few tips to revive your page. If people aren't visiting your page and interacting on it, what's the point of having it, right?

7 Facebook strategies that boost interaction on Facebook:

1) Post on weekends and afternoon/evening


According the Entrepreneur.com, weekends and late afternoons are the times when page admins are least likely to add a new post and those posts that receive the highest interaction rates.


Marketing

Simplify Your Social Media Life With HootSuite

I have wholeheartedly embraced social media to build my therapy practice and to educate the public on important emotional health and family relationship topics.

Technology and social media have allowed me to grow my private practice free of managed care during difficult economic times. Facebook is the #2 referral source to my private practice website, topped only by Google. A common  challenge for private practice therapists is learning to effectively manage social networks in a way that maximizes their time and draws people to their practice.

People often ask how I stay on top of posting and interacting regularly on my social media networks. Just to give you an idea, I manage  3 Twitter accounts, 8 Facebook pages/profiles, LinkedIn, Pinterest, Ping.fm, 3 Ning accounts. One of my favorite social network management systems is HootSuite, a social media dashboard. Although I can't manage all of my accounts from HootSuite, I can manage the largest networks. I pay only $5.99 per month which includes the ability to add one "team member" to can access and manage my social network accounts.

A Day In The Life

A Day In The Life: Meet Anxiety Expert Marla W. Deibler, Psy.D.


Peek into a work day in the life of private practitioner and licensed clinical psychologist Marla W. Deibler, Psy.D. Founder and Director of The Center for Emotional Health of Greater Philadelphia, LLC. Her outpatient behavioral health group practice specializes in the treatment of anxiety and obsessive-compulsive spectrum disorders.

She's also a wife and a mother of three children and has found a nice work/life balance working 2.5 days per week at her clinic, and spending time the rest of the time home with her children. Thanks to email, phone, and text, Dr. Deibler operates her business remotely "in spurt" during the days she's at her home. And apparently, she doesn't sleep much!

Here's a day in the life of one of Dr. Deibler's "work" days:

Business

6 Reasons I’m Obsessed With WordPress

WordPress is a fantastic platform for your private practice website. Originally a blogging platform, it's commonly used for websites because it's user friendly, functional, and easy to customize. I'm completely "in love" with it. For clarification, I'm talking about WordPress.org that is installed on your web hosting system, not WordPress.com - a web-based blogging platform.

Since I changed to WordPress about a year ago for my practice website, I've been able to create a more dynamic and interactive website with fresh content, social media interaction, and an integrated a blog.  So here's more about why I love WordPress:


A Day In The Life

A Day In The Life: Meet Online Counselor Terrie Browning, LPC

What does it take to build and maintain a private mental health practice? Terrie Browning, LPC, DCC, CFC was among the first to respond to my request for therapists to track their activities for a day to shed light on what it takes to be in private practice. Friday, the day she uses  for last minute crisis appointments, online counseling appointments, website meetings, phone consults, and runs errands, was the day she chose to track her activities.

Terrie provides in person, and online counseling, in addition to providing court testimony as part of her private practice, Alternative Therapies. Terrie is a Licensed Professional Counselor, Certified Forensic Consultant, Distance Credentialed Counselor, and holds a Masters Degree in Science of Psychology, with specialization in Counseling Psychology.

To learn more about Terrie's practice visit her website TerrieBrowning.com.