In this guest post counselor and consultant Clinton Power shares how to create your first E-Book
There's no doubt that creating and selling your own digital product is a great way to increase your online exposure, credibility, expertise, and earn some money while doing so.
And the creation of an e-book to sell through your own website or an online bookstore like Amazon or iBooks is the quickest and easiest product to create to get started.
I wrote my own e-book called 31 Days to Build a Better Relationship and published using the Kindle platform on Amazon. It's been a great way to increase my online presence and credibility as a specialist in relationships and has now been downloaded over 2000 times and received 19 five star reviews in Amazon.
With a $2.99 price tag, I didn't write it to make money (though the checks from Amazon are very nice), but more to reach thousands of people that I never could have on my own, through the power of the Amazon Marketplace.
Selling an e-book through your own website is also a very good idea, and the good news is you can charge much more than Amazon e-book prices.
So let's dive in and look at the steps you need to get started.
Select a topic that will sell
It's important to do some research at the beginning to check there’s a market for your e-book and people looking for the information you want to write about.
As a therapist you are well positioned to create an information product because you have years of training, knowledge and experience about good mental health, the change process, and self-improvement. These information products are often in high demand because they are providing a solution to a pain or problem.
So to get your research underway I suggest you start with Google and Amazon. Search for keywords that are related to the e-book you're considering writing.
For example, if you're a specialist in child ADD/ADHD, search for combinations of keywords in Amazon and Google such as "How to overcome child ADD", or "I think my child has ADHD", or "best ideas for dealing with ADD". The idea is you want to see how many people already have products for sale that are similar to your idea.
If you find similar products, but your idea has a particulate angle that is not covered by other e-books, then this is a good thing.
There are hundreds of books on relationships in the Amazon store, but I didn't find one that used my approach of a tip a day for 31 days, so I knew I was bringing in a different angle that might help with sales.