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Private Practice
with Julie Hanks, MSW, LCSW, BCD

Blog Challenge

Therapist Blog Challenge #6: Embed a Favorite YouTube Video



Commenting on expert YouTube videos can make for a quick and meaningful blog post that lets potential clients know more about you and provides them with helpful information.
While your blog posts may be a way of sharing your unique perspective, you can use existing content as a springboard for meaningful content. Blog posts don't have to be entirely original material. One way to do that is to share your favorite YouTube video with your blog readers and potential clients.


Business

Would Your Practice Survive An Employment Tax Audit? (1099 vs. W-2 part 2)



Does the state tax commission really take the time to audit small private practices? I didn't think so, until my practice was selected for an audit.
A few years ago my clinic was selected for an employment tax audit. Lucky me, right? When the auditor walked into my office suite and saw many offices with different names on the doors, he looked at me pleadingly and said, "Please, please don't tell me that these therapists are all classified as 1099 contractors."


Blog Challenge

Therapist Blog Challenge #5: Top 10 Books List

Listing your most recommended books makes a quick and easy blog post and is a fantastic resource for website visitors


You know those books that you recommend to clients over and over again? Write  down a list of them, add a couple of sentences about why you like that book, and provide a link to purchase the book. That's it. Easy, right? Just to make it even easier, here's my top 10 list. As always, feel free to use some or all of the following on your own list.


Business

The Difference Between Hiring Therapists As 1099 vs. W-2 (part 1)


Should you hire additional therapists for your practice as 1099 or W-2 employees? I'll walk you through the decision process in this blog series so you can make an informed decision.


If your private practice is thriving and you are considering hiring additional therapists, one of the major questions is how to structure the employment relationship. Should you hire additional therapists as a 1099 contractor or W-2 employee?

In my private practice consulting experience and based on recent discussions in my Private Practice Toolbox Group it seems that most private practice therapists favor hiring therapists as 1099 contractors. When I ask why I often hear something like, "I hire 1099's because then I'm not responsible to pay the therapists employment taxes and it provides some cushion against legal responsibility for the acts of therapists providing contract services." While these statements are true, there is a lot more to consider when structuring the employment relationship and misclassification can be a costly mistake.


Guest Posts

Counselor Self-Care Practices

Guest Post: Hollie L. Hancock, M.S., CMHC
Reflect on how well you take care of your own needs. Help me learn more by filling out a counselor self-care practices questionnaire.
While attending an ethics conference last week, I took the opportunity to solicit participation from my fellow counselors and psychotherapists for my dissertation research.  As I described the study, and as the words “counselor self-care” crossed my lips, a loud and obvious laugh erupted from various corners of the large ballroom where the conference was being held.  From the front of the room I saw people looking at one another, laughing, and rolling their eyes; I even read the lips of one man in the front row as he said to the woman next to him, “Yeah, right!”

Honestly, I was not surprised.  In fact, I almost expected this type of response.  The laughter, snickers, and side-ways comments are exactly the reason I am researching counselor and psychotherapist self-care practices.


Adventures In Private Practice

Adventures In Private Practice: Child Therapist April Forella, LMHC



Tell me about your practice...

I am a solo practitioner with an office in beautiful Palm Beach Gardens, Florida. I opened my private practice a year ago. As an experienced child, adolescent and family therapist, I understand how difficult it can be to find resources and help for children and adolescents who are suffering from emotional and behavioral issues. In my private practice I specialize in working with children 6+ and adolescents who are experiencing difficulty in their functioning and ability to navigate life’s challenges and relationships. I enjoy seeing children and families learn how to respectfully express their emotions and improve communication. Children and adolescent’s unique situations are addressed with a deep understanding of today’s youth and their specific challenges.

I am an Accredited Standard Triple P Provider (Level 4 & 5).  Triple P is an evidence-based multi-level family intervention and parenting support strategy which is designed to reduce the prevalence of behavioral and emotional problems in children and adolescents.


Blog Challenge

Therapist Blog Challenge #4: Answer An FAQ



One quick and easy way to generate content for a blog post is to answer a frequently asked question


What questions do you get asked over and over again about your practice? The questions can be about your therapy approach, about therapy in general, or specific a question about your practice. Make a list of common questions, choose one question and write your answer...and voila! You have a new blog post.

Here are a some sample questions to choose from or feel free to come up with on of your own:

How do I know if a therapist is the "right fit" for me?


Do you work with my insurance?


How do I know if I need therapy?


Is therapy confidential?


I think my partner is depressed. How do I get my partner to go and see a therapist?


My daughter is losing weight quickly. Could she have an eating disorder?


What's the difference between a therapist and a coach?


How does talking to a therapist differ from talking with a friend?


How long does therapy take?


How will I know when I'm done with therapy?

Ok, colleagues. This challenge is so easy. Let's get blogging! I'm excited to read what you come up with.


General

10 Ways To Become A Go-To Media Expert In Your Field

Want to tell thousands of people about your practice? Tips to landing regular media interviews.


What do you think of when you think of professional networking? Private practice therapists who I’ve worked with in business consultations usually consider networking to be meeting with other like-minded professionals for lunch or handing out business cards to physicians offices. While those are important ways to make connections that build your therapy practice, there are other ways to get the word to thousands and thousands of people in one shot, instead of just a few folks at a time.  Rarely do therapists think of networking with producers, reporters and journalists.

Over the last few years I’ve focused on developing relationships with producers, journalists, and reporters in various media platforms. There are a few who now contact me for quotes when they need expert quotes or interviews. I've landed regular local TV, radio, and news interviews as well as interviews with top-tier publications and shows: Wall Street Journal, Fox News, Parenting, Woman's Day, Women's Health, and others. Here are some things I’ve learned about what works when building relationships with reporters, journalists and producers.


Adventures In Private Practice

Adventures In Private Practice: Psychotherapist and Art Therapist Amy Tatsumi, LPC

Tell me a little about your practice...

I am a board certified art therapist, licensed professional counselor and psychotherapist in Washington, DC. I see clients across the lifespan and specialize in working with Women Who Do Too Much.  I also see therapists in training and provide post graduate and post license supervision.  Through the creative process and talking, clients learn to connect their hearts and minds to live more wholeheartedly.

Why did you decide to open a private practice? 

I had a small private practice for a number of years while also working a full time job in public mental health.  After having my daughter and living in Japan for some time last year, I new that I needed a better work life balance.  In the summer of 2012, I decided to take the leap and step into the arena.  My mantra continues to be that things are happening in the right time and right way for my business.


Business

5 Steps To Transforming Your Practice Into A Thriving Business



Guest post by Edita Atteck

I believe I know who you are. You are here to be of service to others and you want to create a thriving business. You want to get client referrals, retain existing clients, and you don’t want to live from paycheck to paycheck.  You want to have a good reputation and earn client's trust.

I know first hand how starting a business is a challenge. I’ve been there and I fully respect your feelings. I left my corporate career to pursue my passion and committed to turning it into a business helping one person at a time. And I am here today to share with you six steps I believe can help guide you to building a practice that will help you and your business to thrive.