Psychiatrists and other mental health professionals are turning to social media to help them build, manage, market, and diversify their practices. The challenge is in maintaining patient privacy and confidentiality. In Part 1 of this 2-part webcast, Dr David Ballard discusses the emergence of social media marketing by clinicians:
• to assess and identify potential clients/patients and referral services
• to communicate effectively with residents and coworkers
• to build relationships with colleagues
• to gain a web presence
• to meet professional needs
Dr Ballard is Assistant Executive Director, Marketing and Business Development, at the American Psychological Association and the APA Practice Organization, in Washington, DC. His Twitter ID is @drdavidballard. This webcast is adapted from Dr Ballard’s presentation at a Psychiatric Times Virtual Career Expo.